• Led UX design and product strategy for Sling Freestream and International lines of business, driving innovation and enhancing user engagement.

• Spearheaded the industry-first “10 Hours of Free DVR,” resulting in 36K+ hours of DVR usage week on week.

• Boosted user engagement with design strategies that grew 5+ minute MAUs from 80K to 3M (3700% YoY) and ad revenue to $48.9M (250% YoY).

• Led comprehensive user research initiatives, gathering valuable insights from diverse stakeholders and

users.

• Analyzed and synthesized quantitative data alongside qualitative findings, translating insights into

actionable strategies.

• Delivered CX strategies that demonstrably improved client performance and competitiveness.

• Successfully tackled projects for a wide range of clients including Amazon Jobs, Amazon Alexa, T-

Mobile, and Synopsys, showcasing versatility and industry exposure.

Designed strategies for NASA - ISS to transition into different roles post-decommissioning in 2030 and relook at a future in low earth orbit with robust public-private partnerships with entities interested in building thriving space economies.

NASA X Parsons School of Design Project

Led UX/UI for Airtel Xstream, India's leading live TV & OTT platform:

• Exploded MAU by 200% (15M to 45M) across app, web, & large screens.

• Drove 103% revenue growth in 1.5 years, with consistent 15-20% quarterly gains in B2C & B2B.

• Established & managed design systems for seamless, platform-wide experiences.

• Conducted user research & stakeholder interviews to optimize product viability & desirability.

Launched Wynk Studio (Wynk Stage), a live digital concert platform for Wynk Music:

• Increased MAU by 20% with 50+ live events in 3 months, enrolling 50+ artists 
& 4M users.

Launched Shaya, a silver jewelry online startup for CaratLane:

• Increased revenue by 122% and campaign impressions from 20,000 to 20.5M within a year.

• Managed design, production, merchandise, and marketing, acquiring new PR and marketing

collaborations.

• Directed and cataloged 13 collections and launched 12 successful campaigns.