# Saumya Ghai

> Senior Product Designer at Sling TV | Designing for Monetization, Growth & Engagement

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/saumya

As a product designer and strategist, I focus on transforming how organizations design their products to manifest their mission, vision, and goals. I care about creating thoughtfully crafted, inclusive, accessible, functional, intuitive, and delightful products. I distill people's behavior through quantitative data and qualitative feedback to build evidence-based strategic design solutions that delight users and create a sustainable competitive advantage for the organization in the market. My approach deeply stresses problem reframing and storytelling as I believe the first problem statement is never the actual problem.

## Work Experience
### Senior Product Designer @ Sling TV
Jan 2023 – Present | United States
• Led UX design and product strategy for Sling Freestream and International lines of business, driving innovation and enhancing user engagement.
• Spearheaded the industry-first “10 Hours of Free DVR,” resulting in 36K+ hours of DVR usage week on week.
• Boosted user engagement with design strategies that grew 5+ minute MAUs from 80K to 3M (3700% YoY) and ad revenue to $48.9M (250% YoY).

### Design Strategist @ WONGDOODY
Jan 2022 – Jan 2022 | New York City Metropolitan Area
• Led comprehensive user research initiatives, gathering valuable insights from diverse stakeholders and 
   users.
• Analyzed and synthesized quantitative data alongside qualitative findings, translating insights into 
   actionable strategies.
• Delivered CX strategies that demonstrably improved client performance and competitiveness.
• Successfully tackled projects for a wide range of clients including Amazon Jobs, Amazon Alexa, T- 
   Mobile, and Synopsys, showcasing versatility and industry exposure.

### Design Strategist @ NASA - National Aeronautics and Space Administration
Jan 2022 – Jan 2022 | New York City Metropolitan Area
Designed strategies for NASA - ISS to transition into different roles post-decommissioning in 2030 and relook at a future in low earth orbit with robust public-private partnerships with entities interested in building thriving space economies.

NASA X Parsons School of Design Project

### Senior User Experience Designer @ airtel
Jan 2020 – Jan 2021 | Gurugram, Haryana, India
Led UX/UI for Airtel Xstream, India's leading live TV & OTT platform:
• Exploded MAU by 200% (15M to 45M) across app, web, & large screens.
• Drove 103% revenue growth in 1.5 years, with consistent 15-20% quarterly gains in B2C & B2B.
• Established & managed design systems for seamless, platform-wide experiences.
• Conducted user research & stakeholder interviews to optimize product viability & desirability.

Launched Wynk Studio (Wynk Stage), a live digital concert platform for Wynk Music:
• Increased MAU by 20% with 50+ live events in 3 months, enrolling 50+ artists 
& 4M users.

### User Experience Designer @ airtel
Jan 2019 – Jan 2020 | Gurgaon, India

### Designer and Merchandiser @ CaratLane - A Tanishq Partnership
Jan 2017 – Jan 2019 | Mumbai Area, India
Launched Shaya, a silver jewelry online startup for CaratLane:
• Increased revenue by 122% and campaign impressions from 20,000 to 20.5M within a year.
• Managed design, production, merchandise, and marketing, acquiring new PR and marketing 
   collaborations.
• Directed and cataloged 13 collections and launched 12 successful campaigns.

### Designer @ Amrapali Jewells
Jan 2017 – Jan 2017 | Jaipur, Rajasthan

### Designer @ Neerja Softwares
Jan 2016 – Jan 2016 | Jaipur Area, India

### Product Designer @ Flipkart
Jan 2016 – Jan 2016 | Bengaluru Area, India


## Education
### Master of Science - MS in Strategic Design and Management
Parsons School of Design - The New School

### B.Des in Accessory Design
National Institute of Fashion Technology Delhi


## Contact & Social
- LinkedIn: https://linkedin.com/in/saumyaghai
- Website: https://www.saumyaghai.com

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Source: https://flows.cv/saumya
JSON Resume: https://flows.cv/saumya/resume.json
Last updated: 2026-02-23