Worked cross-functionally with the Life Science team to assess return on investments of different projects and campaigns.

Developed an end-to-end automated pipeline to extract, integrate and present data from multiple sources to monitor daily campaign performances, and make strategic marketing decisions.

Built a scraper to extract results from the knowledge panels of search engines like Google, Bing, DuckDuckGo and Yahoo to validate raw user input data that improved integration with legacy sources like BAAN by 45%.

Designed and implemented a solution to attribute cumulative revenues from SAP data to customers and campaigns in Salesforce tables and attained close approximations of campaign ROIs.

Tech Stack: Python, Pandas, Flask, MySQL, Hadoop HDFS, Impala, MS Azure, Power BI, JavaScript.