Responsible for leading User Experience of 3 product lines under Verizon's family portfolio including web and mobile applications. Collaborated with cross-functional teams to define UX strategy, gain alignment, and deliver design solutions following user-centered design methodology. Mentored and provided guidance to junior designers.

Lead the User Experience strategy for Wiley's digital publishing platform. Conducted user interviews with Authors, Editors, and Peer Reviewers to understand their workflows for manuscript submission. Contributed to user stories based on findings and learning from user research. Partnered with product and conducted exploratory research to discover interaction models matching user's mental models. Delivered the UX for new platform working closely with product and IT teams following User Centered Design methodology.

Defined UX strategy for web and mobile healthcare applications based on qualitative and quantitative user research. Collaborated with stakeholders to gather feedback and validate ideas via usability testing for healthcare consumer products. Worked closely with development teams to deliver high quality product following Agile methodology. Ensured that design is clearly used by every it product teams across the organization.

Hired and managed team of interaction and visual designers. Conducted extensive user research to understand motivations and goals of a money transfer customer. Defined user journeys for Omni-channel experience based on analysis of data available through web analytics and user research. Leveraged User Experience journey maps to document and socialize user's paint point in shopper's life cycle. Defined information models, information architecture and created wireframes for web and mobile applications. Articulated ideas through interactive prototypes using HTML/CSS/JavaScript for proof-of-concept and usability testing. Ensured correct implementation of designs, working closely with the development and QA teams.

Managed user experience design projects for a wide range of clients including Sun Microsystems, Fair Isaac Co. Based on user task analysis, created interaction models and screen designs for web applications. Conducted competitive assessments and usability evaluations of web applications. Conducted user interviews and usability tests to identify user paint points for web and e-commerce applications. Articulated ideas through prototypes using HTML/CSS/JavaScript for usability testing. Mentored junior designers and interns.

Evaluated course work and conducted discussion sessions of an undergraduate class of more than 60 Visualization students. Conducted experiments with over 60 college students as subjects to study the gender differences in Spatial Visualization abilities of adults, as part of the NSF funded project. Analyzed the data gathered from the experiments and presented the results to the Spatial Visualization Research group.