Data Engineering with focus on building large-scale data pipelines.
AI for Marketing Compliance: Recovery of 20K conversions/day under EU DMA act using a hybrid XGBoost model;
designed and deployed system to maximize ad reach on unconsented data
Data Driven Attribution: Delivered accurate campaign ROI measurement for advertisers by leading the end-to-end
development of a multi-touch attribution pipeline; from project inception through design and rollout, built with SQL, Airflow, and MapReduce to capture and integrate full-funnel B2B buyer journeys
Cross collaboration with Product team and Data Science team to drive the results
Conversion APIs: Led the Attribution effort which increased revenue by $20M (30% lift) despite third-party cookie deprecation through a secure offline-to-online attribution API; engineered using Scala, Spark, Hadoop, Azkaban
Leadership in Data Privacy: Established privacy-first AI practices under GDPR, ATT, and DMA by partnering with
Signals and AI teams; ensured fairness, governance, and robustness using data annotation and monitoring