Led a cross-functional design team to deliver SEO product innovations that scaled high-quality user experiences across 11,000+ pages and 12+ business verticals, driving incremental revenue growth.

Key achievements:

– Defined the vision and roadmap for SEO optimization, improving discoverability, engagement, and conversion through modular templates and shared components.

– Delivered a global navigation redesign and an AI chatbot that evolved from MVP copilot to core homepage and search features, guided by A/B and qualitative testing.

– Collaborated closely with product, engineering, and content teams to align on business goals, collect feedback, and secure stakeholder buy-in.

– Mentored product and content designers across three teams, fostering a culture of experimentation, craft excellence, and individual growth.

Led the vision and execution of NerdWallet’s web design system, Currency, building its foundation and maturing it to deliver consistent, accessible web experiences and drive alignment across mobile platforms.

Key achievements:

– Co-led the design system roadmap, improving foundational components and strategically maturing the system to boost team velocity and product quality.

– Facilitated workshops with cross-functional teams to revamp core elements and strengthen organizational trust and adoption.

– Partnered with engineering to deliver accessible-by-default components, aligning with WCAG 2.1 AA standards and elevating usability.

– Documented usage guidelines in a style guide that served as a self-service single source of truth, aligning UX best practices with brand-specific needs.

– Secured executive buy-in for a tiered rollout strategy, establishing a company-wide OKR to streamline adoption across disparate experiences without requiring a full redesign.

Led end-to-end product design for LendingClub’s homepage and auto loan refinance experiences, improving conversion, streamlining application workflows, and elevating user clarity and trust.

Key achievements:

– Improved homepage conversion by 12% through a collaborative lean UX approach, driving rapid iteration and validation via weekly A/B testing.

– Increased auto loan refinance originations by 88% by introducing novel improvements to the application experience, reducing input errors, and boosting user trust in sensitive financial flows.

– Collaborated closely with customer service and legal teams to uncover UX opportunities, align solutions with risk and regulatory needs, and enhance customer understanding.

– Developed interactive prototypes to support user research and rapidly validate design improvements.

Designed and improved mobile experiences for Esurance’s iOS and Android apps, enhancing usability and streamlining key customer workflows.

Key achievements:

– Improved app usability by designing a central dashboard and simplifying flows for accident reporting and claims filing.

– Created interactive prototypes to support user research and validate discoverability improvements, directly informing iterative mobile updates.

– Collaborated with cross-functional teams to integrate user feedback and prioritize enhancements that boosted engagement and user satisfaction.