San Francisco, California, United States
Led a cross-functional design team to deliver SEO product innovations that scaled high-quality user experiences across 11,000+ pages and 12+ business verticals, driving incremental revenue growth.
Key achievements:
– Defined the vision and roadmap for SEO optimization, improving discoverability, engagement, and conversion through modular templates and shared components.
– Delivered a global navigation redesign and an AI chatbot that evolved from MVP copilot to core homepage and search features, guided by A/B and qualitative testing.
– Collaborated closely with product, engineering, and content teams to align on business goals, collect feedback, and secure stakeholder buy-in.
– Mentored product and content designers across three teams, fostering a culture of experimentation, craft excellence, and individual growth.