# SB {Sarah-Beth} Zoto > Product Design Leader | UX Strategy, Growth & Discovery, Design Systems, Accessibility | Fintech, Edtech, Healthcare Location: San Francisco, California, United States Profile: https://flows.cv/sb Product Design & UX Manager with 12+ years of experience leading cross-functional teams to deliver scalable, high-impact user experiences in regulated, mission-driven industries like healthcare and fintech. I specialize in systems thinking and accessibility, translating complex requirements into intuitive, inclusive solutions that drive measurable business outcomes. As a leader, I focus on active listening, clear communication, and removing blockers so teams can thrive. I coach designers on team and individual growth, foster autonomy and ownership, and help build a culture of collaboration, rapid iteration, and high-quality craft. Key projects: • Defined and executed a 3-year SEO vision and roadmap • Redesigned global navigation and information architecture for 11,000+ pages • Led 0→1 launch and evolution of an AI chatbot across articles, site search, and homepage • Built and scaled a mature design system driving consistency and accessibility across platforms ## Work Experience ### Senior Product Design Manager @ Udemy Jan 2025 – Present | San Francisco, California, United States ### Product Design Manager, SEO & AI @ NerdWallet Jan 2021 – Jan 2024 | San Francisco, California, United States Led a cross-functional design team to deliver SEO product innovations that scaled high-quality user experiences across 11,000+ pages and 12+ business verticals, driving incremental revenue growth. Key achievements: – Defined the vision and roadmap for SEO optimization, improving discoverability, engagement, and conversion through modular templates and shared components. – Delivered a global navigation redesign and an AI chatbot that evolved from MVP copilot to core homepage and search features, guided by A/B and qualitative testing. – Collaborated closely with product, engineering, and content teams to align on business goals, collect feedback, and secure stakeholder buy-in. – Mentored product and content designers across three teams, fostering a culture of experimentation, craft excellence, and individual growth. ### Lead Product Designer, Design Systems & Accessibility @ NerdWallet Jan 2018 – Jan 2021 Led the vision and execution of NerdWallet’s web design system, Currency, building its foundation and maturing it to deliver consistent, accessible web experiences and drive alignment across mobile platforms. Key achievements: – Co-led the design system roadmap, improving foundational components and strategically maturing the system to boost team velocity and product quality. – Facilitated workshops with cross-functional teams to revamp core elements and strengthen organizational trust and adoption. – Partnered with engineering to deliver accessible-by-default components, aligning with WCAG 2.1 AA standards and elevating usability. – Documented usage guidelines in a style guide that served as a self-service single source of truth, aligning UX best practices with brand-specific needs. – Secured executive buy-in for a tiered rollout strategy, establishing a company-wide OKR to streamline adoption across disparate experiences without requiring a full redesign. ### Senior Product Designer @ LendingClub Jan 2015 – Jan 2018 | San Francisco Bay Area Led end-to-end product design for LendingClub’s homepage and auto loan refinance experiences, improving conversion, streamlining application workflows, and elevating user clarity and trust. Key achievements: – Improved homepage conversion by 12% through a collaborative lean UX approach, driving rapid iteration and validation via weekly A/B testing. – Increased auto loan refinance originations by 88% by introducing novel improvements to the application experience, reducing input errors, and boosting user trust in sensitive financial flows. – Collaborated closely with customer service and legal teams to uncover UX opportunities, align solutions with risk and regulatory needs, and enhance customer understanding. – Developed interactive prototypes to support user research and rapidly validate design improvements. ### User Experience Designer @ Esurance Jan 2014 – Jan 2015 | San Francisco, CA Designed and improved mobile experiences for Esurance’s iOS and Android apps, enhancing usability and streamlining key customer workflows. Key achievements: – Improved app usability by designing a central dashboard and simplifying flows for accident reporting and claims filing. – Created interactive prototypes to support user research and validate discoverability improvements, directly informing iterative mobile updates. – Collaborated with cross-functional teams to integrate user feedback and prioritize enhancements that boosted engagement and user satisfaction. ### User Experience and Interaction Designer @ Freelance Jan 2010 – Jan 2014 | San Francisco, CA Partnered with clients including DQM for Vans, HappyCo, and Viscira to design user workflows, information architecture, content strategy, and new native app features, delivering solutions that improved usability and supported product growth. ### User Experience and Print Designer @ Sharp HealthCare Jan 2010 – Jan 2013 | San Diego, CA Designed cross-channel digital health experiences, improving patient access, engagement, and usability across mobile, web, and in-person touchpoints. Key achievements: – Designed and optimized a mobile patient portal app, supporting appointment scheduling, health record access, and bill pay. – Integrated emergency room check-in features to reduce wait times and improve patient experience. – Led UX improvements for the Find-a-Doctor tool, enhancing search, filtering, and profile usability. – Contributed to the design of kiosk systems and health event sub-sites, improving digital and physical navigation for diverse patient populations. – Collaborated with internal communications, brand, and IT teams to ensure HIPAA compliance and align with patient safety standards. ### Senior Interaction, Print, and Visual Designer @ Kramer Design Jan 2005 – Jan 2009 | San Diego, CA Delivered interaction design, packaging, print collateral, and advertising for a full-service boutique design firm serving clients across professional services, furniture, education, and technology. Key skills and focus areas: – Collaborated directly with clients to understand needs, present concepts, and incorporate feedback. – Managed project timelines, coordinated deliverables, and ensured on-time delivery across multiple accounts. – Strengthened communication, client relationship management, and project organization skills in a fast-paced studio environment. ## Education ### Bachelor of Fine Arts (BFA) in Communications Design Syracuse University ### User Experience Design (UXD) General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/sbzoto - Portfolio: http://www.sbzoto.com --- Source: https://flows.cv/sb JSON Resume: https://flows.cv/sb/resume.json Last updated: 2026-04-13