▪︎ Led the 0→1 design of a new SaaS App Protection vertical, building a scalable backup and recovery platform across 10+ SaaS applications, including Salesforce, Jira, and Google Workspace, and partnering with Sales and Product to close critical feature gaps uncovered during early sales, enabling a 5× increase in revenue.

▪︎ Improved enterprise readiness and adoption by deciding between competing user needs when redesigning core reporting experiences for multiple customer segments.

▪︎ Drove cross-team alignment on License Management across a highly horizontal product landscape, establishing a shared framework for usage and limits and closing an 80% activation gap

▪︎ Evolved and standardized the company’s first backup and recovery experience (VMware) into a design guideline, establishing a consistency standard adopted across subsequent products.

Provide live 1:1 coaching to help clients improve self-awareness, clarify values, and reframe problems.

Focus on cognitive clarity, decision-making, and navigating complex personal or career challenges.

▪︎ Led featured product Campaign Performance Report from product inception and planning to launch; informed strategic product roadmap in collaboration with PMs; hugely increase customer engagement

▪︎ Led the rebranding of unified products and drove high-level leadership’s alignment across sales, marketing, and products; impacted on product repositioning

▪︎ Framed core product vision for marketing & advertising to improve product offerings; impacted on 2022 company vision and roadmap

▪︎ Designed and shipped 20+ projects to improve the overall product experience including segment builder, attribute admin, attribute browser, activation and etc.

Led the end-to-end process for a simplified and customized patient self-scheduling service to increase the scheduling conversion rate; Purchased by 3 healthcare systems including 50+ hospitals covering New York, Pennsylvania, Massachusetts, and Ohio, Missouri; Currently is piloting in 6 hospitals and continue scaling

▪︎ Drove end-to-end UX efforts and constructed the MVP of the cash data management system targeted at 2,000+ Business Analysts in 10 weeks

▪︎ Designed with and contributed to the growing design system following the Atomic Design principles and created design specs to facilitate the development of future versions of the system

▪︎ Worked closely with business analysts and developers to translate varied business scenarios and complicated document requirements into feasible and approachable user workflows

▪︎ Collaborated with the product owner and scrum masters to generate product backlog and plan sprints, providing strategic direction to develop and test the features using agile methodology