Throughout the years of consulting, projects have included web, mobile and application design, corporate identity, iconography, packaging, trade shows, product sell sheets, marketing brochures, direct emailers and more. By applying stable design principles and relentless attention to detail my objective is to evoke an emotional response through harmonious and visually appealing design strategy. My process begins with a thorough understanding of the product or service; an absolute comprehension of business requirements; collecting information through market analysis; experimentation and usability observation for optimal design and functionality; and delivering an inclusive polished design with the end goal - profitability.

Clients:

Thermo Fisher Scientific • Apple • AirBnB • FaceBook • Adobe Systems • PayPal • HERO • Collins • Samsung • Laceworks • Plantronics • SC Builders

Worked within the Retail Commerce & Digital Experience Department (previously AOS) under the Small Talk Agency. Efforts included enhancements and upgrades to the Apple Online Store experience.

Rejoined the AOS (Apple Online Store) team to lead the design and direction of Apple's freshly branded transactional emails, contributing to a variety of crucial tasks:

• Crafted custom email templates tailored to diverse email types, devices, and regions, addressing numerous transactional use cases.

• Fostered close collaboration with the development team to ensure the seamless transition of designs into functional code.

• Actively participated in the Product Validation Test (PVT) to validate and endorse the designs for integration into final email builds.

• Successfully completed a comprehensive range of email designs, including detailed specifications.

Enlisted to contribute to the design and production of in-situ imagery and various digital assets for the highly anticipated Airbnb Open 2016 event.

• Proficiently utilized Photoshop to craft lifelike in-situ representations of customers engaging with Airbnb's products.

• Timely delivered images that were prominently featured during the CEO's presentation at the Airbnb Open 2016 event.

Hired by HERO as an Interaction Designer within the Marcom team to lead a comprehensive overhaul and redesign of transactional emails.

• Conducted an extensive inventory of emails, categorizing them by type, region, and use-case scenarios, aligning with business requirements.

• Identified recurring components and modules, leading to the consolidation and systematization of a more versatile framework.

• Developed a responsive, user-centric, and simplified email design, meticulously optimized for both desktop and mobile devices.

• Conducted daily reviews with art directors, designers, and producers to ensure the designs' success.

• Successfully integrated the new designs into Apple's Standards Guidelines, aligning seamlessly with the iconic Apple brand.