# Scott Amaya > Visual / UX / Product Designer Location: San Jose, California, United States Profile: https://flows.cv/scottamaya With over 20 years of experience as a Visual/UX/Product Designer, I specialize in delivering performance-driven designs that leave a lasting impression. Whether conceptualizing high-impact products or producing complete print, web, mobile, and product design solutions, I am confident in my ability to deliver exceptional results across diverse vertical markets. My comprehensive knowledge and passion for the design process allow me to work effectively both independently and as a collaborative team member, bridging gaps and adding overall value to companies. Whether working with product managers, design teams, or developers, I bring a dynamic approach that prioritizes results and exceeds expectations. _____________________________________________________________________________________ UX/UI Design  •  Visual Product Design  •  Branding  •  Iconography  •  Prototyping  •  e-marketing  •  Corporate Style Guides  • Sitemapping  •  Wire Framing  •  Production • User Research  •  Market Analysis _____________________________________________________________________________________ Adobe Creative Suite CC • Photoshop • Illustrator • InDesign • XD • Sketch • Principle • InVision • Keynote • PowerPoint • Balsamiq • Slack • HTML5 • CSS3 ## Work Experience ### Freelance Designer @ Amaya Design Jan 1998 – Present | San Jose Throughout the years of consulting, projects have included web, mobile and application design, corporate identity, iconography, packaging, trade shows, product sell sheets, marketing brochures, direct emailers and more. By applying stable design principles and relentless attention to detail my objective is to evoke an emotional response through harmonious and visually appealing design strategy. My process begins with a thorough understanding of the product or service; an absolute comprehension of business requirements; collecting information through market analysis; experimentation and usability observation for optimal design and functionality; and delivering an inclusive polished design with the end goal - profitability. Clients: Thermo Fisher Scientific • Apple • AirBnB • FaceBook • Adobe Systems • PayPal • HERO • Collins • Samsung • Laceworks • Plantronics • SC Builders ### Senior Interaction Designer @ Apple Jan 2018 – Jan 2018 | Cupertino, California Worked within the Retail Commerce & Digital Experience Department (previously AOS) under the Small Talk Agency. Efforts included enhancements and upgrades to the Apple Online Store experience. ### Creative Lead @ Apple Jan 2017 – Jan 2017 | Cupertino, California Rejoined the AOS (Apple Online Store) team to lead the design and direction of Apple's freshly branded transactional emails, contributing to a variety of crucial tasks: • Crafted custom email templates tailored to diverse email types, devices, and regions, addressing numerous transactional use cases. • Fostered close collaboration with the development team to ensure the seamless transition of designs into functional code. • Actively participated in the Product Validation Test (PVT) to validate and endorse the designs for integration into final email builds. • Successfully completed a comprehensive range of email designs, including detailed specifications. ### Production Specialist @ Airbnb Jan 2016 – Jan 2016 | San Francisco Enlisted to contribute to the design and production of in-situ imagery and various digital assets for the highly anticipated Airbnb Open 2016 event. • Proficiently utilized Photoshop to craft lifelike in-situ representations of customers engaging with Airbnb's products. • Timely delivered images that were prominently featured during the CEO's presentation at the Airbnb Open 2016 event. ### Interaction Designer @ Apple Jan 2016 – Jan 2016 | Cupertino Hired by HERO as an Interaction Designer within the Marcom team to lead a comprehensive overhaul and redesign of transactional emails. • Conducted an extensive inventory of emails, categorizing them by type, region, and use-case scenarios, aligning with business requirements. • Identified recurring components and modules, leading to the consolidation and systematization of a more versatile framework. • Developed a responsive, user-centric, and simplified email design, meticulously optimized for both desktop and mobile devices. • Conducted daily reviews with art directors, designers, and producers to ensure the designs' success. • Successfully integrated the new designs into Apple's Standards Guidelines, aligning seamlessly with the iconic Apple brand. ### Visual / Production Designer @ Meta Jan 2015 – Jan 2015 | Menlo Park, CA • Enabled collaboration across numerous teams to articulate design revisions and guarantee their smooth integration into mobile platforms • Swiftly integrated into diverse design teams, employing Photoshop, Illustrator, and Sketch to harmonize their work into a cohesive style guide • Successfully integrated the designs into Facebook's Timeline, culminating in their release to the broader audience ### Visual / Production Designer @ Airbnb Jan 2014 – Jan 2014 | San Francisco Bay Area Recruited by Airbnb's production team during the pivotal stage of unveiling their rebrand of Bélo. • Produced and delivered exclusive imagery and optimized digital assets, ensuring alignment with critical deadlines. • Collaborated closely with developers to ensure timely deliverables and minimize potential unforeseen engineering challenges. • Successfully launched the company rebrand on schedule, achieving global exposure and widespread recognition. ### User Experience Designer @ PayPal Jan 2012 – Jan 2013 | San Jose, CA • Contributed to the RISK team's efforts to enhance a user-friendly experience related to the company's security policies on both Mobile and Web platforms • Designed end-to-end user experiences that enhance the authentication flow and create a more friendly experience • Developed and presented storyboard wireframes to articulate solutions for an optimal user experience  • Partnered with content strategists to achieve the best use of language to complement designs • Designed high-fidelity prototypes and conducted usability testing with outsourced customers for review and data collection ### Visual Designer / User Experience @ Adobe Jan 2005 – Jan 2011 | San Jose Commenced my journey at Adobe as a Visual Designer within the Photoshop Elements team and subsequently progressed into Product/User Experience design with Adobe XD, where I formulated creative solutions for a diverse range of high-impact products, spanning from expansive projects to more compact endeavors. • Conceptualized and designed sleek user interfaces for Adobe's desktop, mobile, and web applications. • Developed storyboard workflows, integrating high-fidelity mockups with comprehensive specifications, and detailed redlines. • Adroitly adapted to rapidly changing requirements to align with evolving business objectives while adhering to critical deadlines. • Engaged in collaborative discussions with stakeholders and development teams, aiding in the prioritization of needs, conflict resolution, and the discovery of innovative solutions. • Leveraged data from usability testing to comprehend user requirements, subsequently refining features to enhance usability. • Designed applications, components, and icons, that coincided with the Adobe brand. • Successfully communicated with different product managers, users, and stakeholders to create a visually appealing user interface • Worked under rapidly changing requirements that met evolving business goals while keeping everything on track and on time. Product achievements: •  Photoshop Elements - Group Shot: Experience and Visual Design •  Flex Mobile Component Library: Visual Design •  Kuler Panel (Color Themes): Experience and Visual Design •  Creative Suite 5 Installer: Visual Design •  Adobe Application Manager and Updater: Visual Design •  Adobe Extension Manager: Experience and Visual Design •  Adobe Acrobat Reader (Android) mobile: Experience and Visual Design •  OSMF Video component: Experience and Visual Design ### Production Manager @ Linotext Digital Imaging, Inc Jan 1995 – Jan 1999 Managed the digital pre-press department for the Direct Image Printing division. Overlooked the production process of print projects as well as hands on trouble shooting of digital files. ## Education ### Bachelor of Arts (BA) in Graphic Design San Diego State University ### Web Design Certificate in User Experience for Mobile and Web UCSC Silicon Valley Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/amayadesign - Portfolio: https://amaya.design --- Source: https://flows.cv/scottamaya JSON Resume: https://flows.cv/scottamaya/resume.json Last updated: 2026-04-13