# SCOTT BRIEFER > Creative Director | Principal UXUI Designer Location: San Francisco, California, United States Profile: https://flows.cv/scottbriefer Throughout my career, I have dedicated myself to designing effective user experiences, marketing communications, mission-critical websites, mobile applications, event activations, and digital experiences. My talent lies in crafting compelling narratives that resonate with my clients, having honed my skills at Landor Associates, a leading branding agency, and IBM. With over 35 years of experience as a Creative Director, I possess extensive knowledge and expertise in both print and digital media. My current focus is on user experience, where I lead a team of creatives in developing AI-driven web applications. As a recognized Design Thinking thought leader, I have facilitated numerous workshops with diverse clients, including Air New Zealand, Citibank, Micron/Crucial, NV Energy, Oracle, Samsung, Universal Orlando Resort, Walgreens, and Wells Fargo. My proficiency in UX/UI creative and project/product management has enabled me to guide teams through the creative process, from research and iteration to the realization of their vision. I am adept at employing both Waterfall and Agile methodologies, adept at envisioning the future state and executing that vision effectively. As an exceptional communicator and collaborative team player, I thrive in dynamic environments and am eager to contribute to the success of your organization. ## Work Experience ### Principal UXUI Designer @ Hanwha Vision America Jan 2022 – Jan 2024 | Santa Clara, California, United States • Using Figma, personally designed and collaborated with a team of creatives in the development of AI enterprise software, enabling object recognition capabilities. • Hanwha Vision’s Innovation Center was a ‘Figma shop’ employing many of the most advanced features including: Auto Layout; Collaboration and Sharing; Components and Styles, Variable Prototyping: Design Systems; Responsive Design; Variants; DevMode; etc. • Conducted Design Thinking workshops and collaborated with product managers to roadmap key business objectives, resulting in increased project efficiency. • As the ‘creative director’, as well as one of the designers, I was responsible for administering licenses for all our software tools. (Figma and Adobe Creative Cloud user with 11 and 14 years experience respectively.) ### Creative Director @ SM Innovations Jan 2021 – Jan 2022 | San Francisco, California, United States • Using Figma, designed and implemented web and mobile applications, including Lean Coach, an AI-driven tool, FitPet, a pet weight management app, and No Breakfast, a social media platform. • Conducted comprehensive user research and testing, identifying user needs and behaviors, resulting in improved user engagement and satisfaction. • Collaborated with cross-functional teams to ensure design consistency and alignment with business objectives. ### Chief Creative Officer @ Double A Labs Jan 2018 – Jan 2019 | Austin, Texas Area • Led a team of designers and developers to create digital experiences, including websites and mobile • applications, for high-profile clients such as 2K, DC (Batman), Genentech/Roche, and Warner Brothers. • Oversaw the design and execution of physical scenic builds, ensuring alignment with client objectives and brand consistency. • Conducted user research and testing to inform design decisions, improving user satisfaction through iterative design processes and feedback integration. ### Head of Creative @ Double A Labs Jan 2018 – Jan 2018 | San Francisco ### Lead Experience Designer @ IBM iX Jan 2014 – Jan 2018 | Global Consultant • Spearheaded the revamp of digital presence for prominent brands, enhancing user satisfaction by up to 80% through comprehensive user research and testing. • Facilitated Design Thinking workshops, increasing project efficiency by addressing user pain points and identifying opportunities through innovative digital solutions. • Personally, created detailed wireframes, prototypes, and annotated specifications, ensuring ADA compliance and GDPR adherence, resulting in consistent and accessible user experiences. ### Lead Experience Designer @ Critical Mass Jan 2011 – Jan 2013 | New York, New York, United States • Designed digital user experiences, credit application processes, online billing, and customer support for Citibank Retail Partners, improving user satisfaction by 75% through user research and testing. • Enhanced project efficiency by meticulously designing and iterating on user flows, wireframes, and prototypes, ensuring alignment with business objectives and user needs. • Collaborated with cross-functional teams to deliver end-to-end solutions, ensuring design consistency and high quality standards through detailed annotations and functional specifications. ### Senior Project Manager @ Landor Associates Jan 2000 – Jan 2001 | San Francisco, California, United States • Led the hp invent brand redesign campaign, enhancing brand consistency and user satisfaction through comprehensive user research and testing. • Designed, built, and maintained online brand standards, ensuring international localization and cultural sensitivity for all brand materials. • Managed event coordination and help desk operations, improving project efficiency and ensuring brand accuracy in corporate communications. ## Education ### Design Hunter College ### Design Pratt Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/scott-briefer-44680125 - Portfolio: https://www.scottbrieferdesign.com --- Source: https://flows.cv/scottbriefer JSON Resume: https://flows.cv/scottbriefer/resume.json Last updated: 2026-04-13