• Lead UI and UX design across the Cashmere platform with a focus on improving activation, engagement, and user efficiency.

• Partner with product and engineering to define problems, run lightweight experiments, and ship iterative improvements that drive measurable growth.

• Create user flows, wireframes, prototypes, and PRDs for advisor tools, enrichment workflows, and high-leverage features across the product.

• Work directly with customers to identify workflow friction, uncover unmet needs, and translate insights into growth-focused product opportunities.

• Produce marketing, investor, and internal collateral that supports acquisition, retention, and sales enablement.

• Maintain and evolve the design system to reduce build time, improve consistency, and support rapid experimentation.

UX and Visual Designer

• Advise on product design for startup Cashmere AI, shaping user flows, prototyping, and visual direction

• Provide brand and packaging design support for Flores de Fuego: label design, web design, and design systems

Design and Marketing Lead / Co-Founder

• Designed and launched a direct-to-consumer eCommerce site, optimizing user flows and mobile responsiveness for conversion and ease of use

• Build and maintain the brand identity system: packaging design, typography, and brand marketing assets

• Oversee collaboration for print and web deliverables, ensuring visual consistency across channels

Founding Product Designer

• Led end-to-end design of the AI-powered workflow automation platform for non-technical users, transforming complex system logic into intuitive enterprise tools

• Iterated on user flows and automation interfaces across 10+ major feature releases, improving usability and reducing onboarding friction for pilot users

• Designed automation solutions for a customer’s insurance compliance process, increasing uptime, improving data accuracy by 20%, and reducing operational costs by 50%

• Built a scalable design system in Figma using reusable components and design tokens, collaborating cross-functionally in an agile environment to align UX strategy with business goals

Product Designer

• Designed AI-driven conversational shopping experiences directed to improve product discovery and increase engagement across pilot retailer platforms

• Designed and tested four UX strategies for integrating natural language interaction into eCommerce flows, including iframe, dual-search, and full-screen chat

• Delivered product and marketing designs aligned with Moda AI’s brand identity and client design requirements, ensuring consistency across web and UI surfaces