Promoted to lead content design for QuickBooks Live, driving the creation of new strategies for voice and tone and managing content design resourcing for the product. Created complex content guidelines, systems, and frameworks used in the management of high-quality content across products and platforms.
Notable Contributions:
•Developed message classification framework for all notifications on QuickBooks, including setting up rules around language to use and tone to adapt, positively impacting revenue generation.
o Example: Content “discovery” patterns in QuickBooks Payments generates ~$16M in lifetime value and 20K+ views.
Executed end-to-end content strategy for multiple platforms, focusing on first-time use, in-product discovery, and message frameworks. Crafted user interface text, conversational UI scripts, product messaging, landing pages, emails, etc.
Notable Contributions:
•Pushed and evolved content frameworks and patterns based on brand guidelines.