# Scott Shumaker > Principal Content Designer at Intuit Location: San Francisco, California, United States Profile: https://flows.cv/scottshumaker I’m Scott — Design leader, strategist, content designer, mentor, editor, and training coordinator with over 15 years of experience in product design, career development, and content strategy. ## Work Experience ### Principal Product Designer - Content @ Intuit Jan 2025 – Present | Mountain View, California, United States I’m excited to be putting my passion for the employee experience into action as I begin a Principal Designer role within Intuit’s People and Places organization. As part of the People Experience Solutions team, I’ll be working with an fantastic group of designers, leaders, and PMs focused on providing Intuit employees with the info they need to help set them up for success ### Group Product Design Manager @ Intuit Jan 2024 – Jan 2025 | San Francisco Bay Area ### Group Content Design Manager @ Intuit Jan 2021 – Jan 2024 | Mountain View, California, United States Group Manager, Content Design, QuickBooks Money I lead the 8-person QuickBooks money movement content design team, helping drive project success and increase outcomes via staff mentoring and effective resourcing. Notable Contributions: • Created a program for designers wanting to pursue manager roles, enhancing retention and staff engagement. o Developed internal rules around roles, leading to career development guidelines. ### Senior Content Design Manager @ Intuit Jan 2019 – Jan 2021 | Mountain View, CA Managed 3 content designers who targeted the improvement of key QuickBooks Self-Employed customer experiences. Notable Contributions: • Developed and piloted collaborative efforts that tied content design with cross-functional, org-wide initiatives. ### Principal Content Designer @ Intuit Jan 2019 – Jan 2020 | Mountain View, CA Promoted to lead content design for QuickBooks Live, driving the creation of new strategies for voice and tone and managing content design resourcing for the product. Created complex content guidelines, systems, and frameworks used in the management of high-quality content across products and platforms. Notable Contributions: • Developed message classification framework for all notifications on QuickBooks, including setting up rules around language to use and tone to adapt, positively impacting revenue generation. o Example: Content “discovery” patterns in QuickBooks Payments generates ~$16M in lifetime value and 20K+ views. Executed end-to-end content strategy for multiple platforms, focusing on first-time use, in-product discovery, and message frameworks. Crafted user interface text, conversational UI scripts, product messaging, landing pages, emails, etc. Notable Contributions: • Pushed and evolved content frameworks and patterns based on brand guidelines. ### Senior Content Designer @ Intuit Jan 2018 – Jan 2019 | Mountain View, CA * Execute end-to-end content strategy for multiple platforms, focusing on first-time use, in-product discovery, and message frameworks * Craft user interface text, conversational UI scripts, product messaging, landing pages, emails, and other project deliverables * Push and evolve content frameworks and patterns based on brand guidelines
 * Collaborate effectively with other visual and XD designers, content strategists, product managers, and researchers * Participate in customer research and apply insights to generate content that delivers customer delight
 * Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately ### Project Manager @ Apple Jan 2016 – Jan 2017 | Cupertino, CA Full-time contractor position on internal Communications and Training team. Responsibilities included training development strategy and support for delivery; management of internal team communications; creative direction and content development for meetings and presentations; updating website and managing localization process; complete quality assurance testing, issue resolution and prioritizing of cross-departmental customization work; collaboration with business stakeholders and management to identify and maximize innovation opportunities. ### Product Copywriter @ Pandora Jan 2015 – Jan 2016 | Oakland, CA Supported Product Design and Engineering with writing first-time user/landing page web copy, UX mobile copy, and sponsored listening messages; developed comprehensive product copy stylebook based on copy audit of product across all platforms; collaborated with UX and visual designers, product managers, and content/curation team to produce and maintain consistent voice and tone in everything from audio messages to error notifications. ### Senior Copywriter @ Rdio Jan 2014 – Jan 2015 Created clear, concise, punchy and effective content for both product and marketing teams; worked closely with designers, engineers, and departments around the company on various messaging needs; contributed to just about every feature released by the product team—providing copy for user interfaces, release notes, blog posts, emails, radio scripts, and house ads; developed guidelines for voice and tone across the product. ### Deputy Director, Global Organizing @ SEIU Jan 2007 – Jan 2014 Wrote, developed, and assisted in the design of all global organizing-related materials for internal and international audiences; developed, tested, and presented strategic communications training programs for labor unions (organizers, leaders, communicators) in Europe and Australia; led workshops on effective press events, public-facing campaign talking points and materials, and social media strategies; coordinated activities of DC-based and international staff in union’s global organizing department; managed staff both abroad and domestically; developed and implemented programs for visiting labor leaders, officials, and scholars. ### Senior Campaign Communications Specialist @ Service Employees International Union Jan 2004 – Jan 2007 Developed and implemented strategic media and communications/messaging plans for public service campaigns; wrote content for printed materials and websites  Developed and maintained website activities (web content and updates, online communications program for worksites) for various public division campaigns  Coordinated press events, produced op/eds, and trained both leaders and members on messaging and media work ### Managing Editor @ Voice of the Hill Newspaper Jan 2001 – Jan 2005 Assigned and edited news, feature and sports articles for monthly publication  Managed staff of three editors and numerous contributing writers  Conceptualized and implemented reporters’ training program for new staff  Developed reorganization plan, oversaw switch in focus of newspaper’s content ## Education ### Bachelor of Arts in Journalism; International Studies University of Pittsburgh ## Contact & Social - LinkedIn: https://linkedin.com/in/scottshumaker1 --- Source: https://flows.cv/scottshumaker JSON Resume: https://flows.cv/scottshumaker/resume.json Last updated: 2026-02-23