• Created UX strategies and frameworks, including sitemaps, wireframes, and roadmaps, to transform user needs into impactful design solutions.

• Launched innovative digital solutions, including the Build and Price configurator and Digital Retail Program, driving Kia.com to achieve the #1 Automotive Website ranking by JD Power.

• Conducted and synthesized research through diverse methodologies, transforming insights into strategic recommendations and clear, actionable narratives.

• Collaborate with designers and developers to bring user-centric strategies to life, ensuring cohesive and visually compelling experiences.

• Advocated for user needs and aspirations while aligning brand and business strategies to create meaningful and innovative experiences.

• Lead cross-functional teams to design human-centric experiences that align with business goals, user insights, and emerging technologies.

• Collaborated with companies and private clients to deliver exceptional designs and products across platforms, including websites, mobile apps, and branding materials.

• Led end-to-end project execution, encompassing brand audits, user research, usability testing, brand identity creation, information architecture, prototyping, and product development.

• Designed seamless, user-friendly product experiences for retail customers across mobile apps and in-store POS systems.

• Facilitated collaborative workshops to uncover user pain points and opportunities, enhancing the experience for shoppers and internal operations alike.

• Partnered with cross-functional teams to deliver detailed UX specifications and high-fidelity designs for end-to-end solutions.