Held responsibility for enhancing the checkout, payments and identity experience and reported directly to the Lead PD in the same product area.
Fostered a culture of continuous discovery in Checkout by conducting weekly user interviews and incorporated the feedback into the product roadmap.
Worked on over 14 impactful checkout, payments and identity projects aimed at improving conversion rates and simplifying customer experience.
Actively mentored, educated, and collaborated with a team of 12 designers through Design Crits, while establishing a shared learning environment for their transition to Figma with weekly Figma drop-in calls.
Represented ASOS’ Product team in partner case studies such as Miro and Figma, LinkedIn recruitment campaigns, and multiple talks showcasing the team's expertise and company brand.
Workvivo is an employee experience app that amplifies company culture in a digital format by allowing colleagues to stay informed, connected and engaged.
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First Product Designer hired at this fast-growing and successful SaaS Startup to kickstart the end-to-end design process
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Effectively define and validate problems, spear-head user research, creatively ideate and experiment with solutions by creating user flows, wireframes and prototypes, collaborate with product and design, presenting back solutions to team and company stakeholders, testing with users... all on over 20 projects over nearly 2 years
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Present to senior leaders on current projects, as well as presenting company-wide product showcases of new features
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Assist with hiring of talent, as well as successfully onboarding design talent to get up to speed with the company, the product and the design process
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a11y lead whereby I improved the quality of our code-base to conform with WCAG 2.1 AA standards, trained developers, crafted documentation, and advocate for and assist with a11y during the product process.
