Focusing on leveraging identity and trust to remove friction from the digital travel experience, making complex real-world interactions simple and human.
Founder and design lead of Finrez, a consultancy helping early-stage startups shape their brands and products. Partner with founders to build identities, scalable systems, and digital experiences spanning strategy, design, and implementation.
Joined as the second product designer and led key contributions to the RECUR platform’s core UI/UX. I scaled and adapted the design system to deliver bespoke brand experiences for partner launches, and led product design for the Challenges feature, introducing gamified experiences across the platform.
Role expanded to take on new ad product development, in addition to cross-functional product design; coordinating with various stakeholders on product strategy and innovation.
Design responsibilities range from interactive ad and content experiences to web-based platforms and mobile app design.
