Experience
2024 — Now
2024 — Now
• Led patient mobile app design updates that enabled successful launch of new clinic network partnerships, directly contributing to company revenue growth and market expansion
• Streamlined complex clinical workflows by reducing multi-step processes to simplified user flows, decreasing time-to-task completion and improving clinician efficiency
• Contributed to design system evolution, ensuring consistent, scalable design patterns across the product ecosystem
• Collaborated cross-functionally with engineering, clinical operations, and product management teams to design intuitive, user-centered solutions for oncology care coordination
2019 — 2024
2019 — 2024
• Designed and developed an end-to-end website that increased online wine sales and tasting room traffic by 10%, directly impacting revenue and customer acquisition
• Redesigned wine label branding that contributed to increased retail sales and stronger brand recognition in a competitive market
• Created integrated marketing campaigns including digital assets, email marketing, photography, and video content for web and social media channels
• Managed full creative process from strategy and concept through execution and performance analysis
2021 — 2023
2021 — 2023
• Delivered UX/UI design for 20+ pharmaceutical and healthcare brands, including responsive websites, iPad sales presentations, conference touchscreens, and email campaigns
• Designed award-winning accessible website that won an RX Club award and was recognized by client's accessibility team as a best-in-class example of inclusive design
• Led design process from discovery to developer handoff, creating sitemaps, wireframes, high-fidelity mockups, and design specifications using established design systems for efficiency and scalability
• Collaborated with cross-functional teams including developers, project managers, and stakeholders, utilizing Jira for ticketing and quality assurance to ensure pixel-perfect implementation
2019 — 2020
• Collaborated with dev & QA engineers to produce 20+ training videos for the launch of new desktop and web app features, demonstrating the UI and user flows, which improved user-onboarding times by approximately 15%
• Designed digital and print assets to showcase IT infrastructure and processes
2018 — 2019
2018 — 2019
Santa Cruz, CA
• Engineered the recording, editing, and uploading of all audio content for the church website, with quick turnaround times
• Managed audio and video systems for meeting rooms and spaces across the church campus
• Planned strategic technical upgrades to audio-video systems across the campus
• Created detailed technical instruction documents to improve the usability
• Coordinated audio & video production for all 3 church services every Sunday, as well as special events
• Recruited, trained, and managed a team of 6 technical volunteers
• Engineered studio recording sessions
• Managed technical inventory, staying current with industry trends and making purchase recommendations on new gear that aligned with the budget
Education
University of California, Santa Cruz
Bachelor of Arts (BA)
General Assembly