# Sean Jamal Berkeley > Design Lead in Autonomous Robotics Location: San Francisco Bay Area, United States Profile: https://flows.cv/seanjamalberkeley With over 15 years of experience, I’ve honed my craft as a full-stack product designer, delivering transformative user experiences across diverse industries. As a freelance designer, I led the design of Human Machine Interfaces for autonomous robotics, enabling seamless remote control and monitoring for Saildrone, Motional, and Gatik AI. My work resulted in the successful launch of Saildrone’s Mission Control and Motional’s Remote Vehicle Assistance, with Gatik’s deployment underway. In consumer products, I designed intuitive interfaces for dual-sided SaaS marketplaces, enhancing user engagement for platforms like HotelTonight and Homebase. My role in social mobile gaming saw me creating captivating experiences for MLB games, leveraging my expertise in game mechanics and player engagement. As an Interactive Director in advertising, I guided the creation of award-winning digital experiences for Google, Sony, and Sega, ensuring alignment with campaign goals. My design approach, rooted in user research and prototyping, consistently delivers impactful, user-centric solutions. My design approach is grounded in a set of methods that emphasize evidence gathering, design generation, and solution validation within operational domains. I have successfully implemented applications across various sectors, including dual-sided consumer marketplaces, SaaS solutions for small businesses, and adaptable design systems for iOS, Android, and responsive web apps. ## Work Experience ### Design Lead | Autonomous Robotics @ Jamal Berkeley Design Jan 2016 – Present | San Francisco Bay Area Remote Intervention & Teleguidance As Design lead I was involved in overseeing the design teams efforts in developing user interfaces, hardware components, and software algorithms that enable robots to navigate, interact with their environment, and perform tasks autonomously. These roles focused on combining expertise in robotics, human-machine interaction, human factors research experiments and user-centered design to create safe, efficient, and user-centric autonomous robotic solutions. Milestones: Lead generative research and design for each minimal viable product (MVP) version of a remote Human Machine Interface (HMI) designed for teleguidance of autonomous robotics which focused on essential features for effective remote control and monitoring. Some of the Key components of the MVP included: Control Inputs, Status Indicators, Map Display & Bathymetery, Emergency Stop, Responsive UI, Latency Management, User Feedback and UX tracking, User Authentication and Real-Time Video Feed. Saildrone’s Mission Control & Motional’s Remote Vehicle Assistance products have successfully launched on time and Gatik’s is currently in the process of deployment. ### Lead Product Designer | Consumer Products @ Jamal Berkeley Design Jan 2015 – Jan 2018 | San Francisco Bay Area Dual-Sided SaaS Marketplaces As a Product Designer for consumer SaaS products specializing in crafting user experiences for platforms connecting two distinct user groups, such as travelers and boutique hotel managers. These roles involved creating intuitive interfaces, user flows, and features that cater to both sides of the marketplace equation by leveraging research of users to provide tangible marketplace value. ### Design Director | Social Gameplay @ Jamal Berkeley Design Jan 2013 – Jan 2015 | San Francisco Bay Area Social Mobile Gaming App Development These roles involved shaping the visual and interactive aspects of games, overseeing design teams, and ensuring the gameplay experience aligns with the target audience and game objectives. Some of the skillsets required leveraged my expertise in game mechanics, user interfaces, and player engagement to create captivating and immersive gaming experiences that resonated with players. ### Interactive Director | Advertising @ Jamal Berkeley Design Jan 2006 – Jan 2013 | San Francisco Bay Area Advertising | Branded Entertainment Campaigns As interactive director, I was responsible for overseeing the creation and execution of interactive media projects. These roles involves guiding the development of digital experiences, such as websites, apps, and interactive installations, by collaborating with cross-functional teams and ensuring the project's vision aligns with the clients’ or campaigns’ goals. _____________________________________ Awards: Google - Search Stories Campaign YouTube Channel • The Webby Awards - People's Voice Winner Advertising, Media & PR Branded Content Tostitos - NOLAF (National Organization for the Legislation Against Fun) • D&AD, Pencil Award - Websites/Microsites • D&AD, Awards Yellow Pencil Award - Best Websites • The One Show, Silver - Best Microsite • The One Show Interactive, Silver - Best Microsite Product • AAF Addy Awards, Best of Division Interactive Media • AAF Addy Awards Gold Websites, Consumer • Clio Awards, Emerging Creative Award for best use of user generated content. • FWA Site of the Day • London International Awards, Gold Digital: Online Branded Content • The Webby Awards - Websites and Mobile Sites, Comedy Honoree Mekanism.com • The One Show - Merit Award for Excellence AXE - The Fixers • The Webby Awards - Winner Websites and Mobile Sites, Beauty and Cosmetics • FWA Site of the Day Dodge - RAM Challenge • FWA Site of the Day • The Webby Awards - Websites and Mobile Sites, Automotive Honoree Window Vista - Clarification • CLIO Awards - Bronze for Integrated Campaign • Cannes Silver Lion - Interactive Campaigns • FWA Site of the Day Nike+ - The Human Race 10k • Adcritic Spot of the Day Sprint - CD Treatment Center • FWA Site of the Day Harmonix Music Systems & MTV Games - ROCKBAND • The Webby Awards - Websites and Mobile: Sites, Games & Games Related Nominee PG&E - Let's Green This City • The Webby Awards - Websites and Mobile Sites, Activism Honoree ## Education ### Bachelor of Fine Arts - BFA in Industrial and Product Design Rochester Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/jamalberkeley - Portfolio: https://jamalberkeley.com --- Source: https://flows.cv/seanjamalberkeley JSON Resume: https://flows.cv/seanjamalberkeley/resume.json Last updated: 2026-04-13