Magellan is an AI tool helping sales representatives customize their email outreach.

This is a part-time contract role where I'm conducting user research and designing the user experience for their web application.

• Increased funnel conversion by a cumulative 21% through incremental design and sequencing improvements as measured through A/B testing

• Led a usability research initiative into a new feature by designing the research goals, recruiting participants, conducting usability testing, and analyzing results

Initiated a project redesigning our account navigation in order to facilitate the expansion of account functionality

• Articulated and presented design decisions to VP-level staff as an advocate for users

• Facilitated clear communication between design, dev, and product partners to navigate project constraints and deadlines

• Designed a video conferencing software from rough sketches to high-fidelity prototypes intended to help managers run more effective meetings by utilizing meeting best-practices

• Conducted usability tests of a low-fidelity prototype for Magellan’s video conferencing software