San Francisco, California
LiveRamp is a leader in consumer privacy, data ethics, and foundational identity. We help companies build enduring brand and business value by collaborating responsibly with data
While at LiveRamp I led a team of five UX designers on a wide variety of design projects, collaborating with cross-functional teams to deliver user-centered solutions.
Defined the information architecture as well as the status schema and critical workflows for several unique highly complex enterprise products; LiveRamp Connect, LiveRamp Connection Select, LiveRamp B2B and Connected TV.
Conducted comprehensive user research, user testing, and analysis to inform design decisions and enhance product “stickiness” as well as usability.
Built an atomic design system as well as corresponding engineering component library to provide a foundation for the standardization of look, feel, ui templates, user interactions, to enhance usability as well as to match corporate branding.
Led the creation of wireframes, prototypes, and user interface designs ensuring consistency and adherence to design standards.
Lead a team of international designers and provided guidance on best practices and design methodologies.