Shaping enterprise UX and scalable design systems for community and event platforms at Salesforce

Excited to be joining the Patterns team at Pinterest. Patterns is focused on sub-system components: complex components, sitting between Design System and product teams.

Part-time side project focused on designing and prototyping an AI-powered platform that supports positive daily routines.

Leading end-to-end product design—from concept and UX strategy to hands-on prototyping and lightweight engineering (“vibe coding”)—exploring a design-led, narrative-driven approach that uses playfulness and light gamification to create emotionally engaging experiences, while leveraging AI to personalize and adapt to each individual over time.

In roughly the first year after we began shipping updates to Crackle's apps, our small team achieved the following:

• 1,900% New Sign Up Growth, sustained MoM

• 13% growth in MAU, sustained MoM

• 10% growth in average watch time

• 150% avg ARPU growth

My role: Leading the comprehensive redesign and successful relaunch of Crackle. I spearhead a multifaceted role encompassing various crucial responsibilities:

:: Designing and meticulously crafting pixel-perfect Figma files to ensure seamless user experiences.

:: Collaborating closely with a global product and development team to align design goals with overarching company objectives.

:: Establishing and maintaining the Crackle Design System, alongside comprehensive documentation, to streamline workflow and maintain design consistency.

:: Conducting user research, formulating product strategies, and prototyping innovative features to enhance user engagement and satisfaction.

:: Providing mentorship, guidance, and constructive feedback to a team of eight talented product designers, fostering a collaborative and growth-oriented environment.

As a Design Team Lead at PicsArt, I spearheaded initiatives to enhance user engagement and streamline content sharing:

Achievements:

:: Implemented strategic design enhancements leading to a remarkable 300% increase in user engagement.

:: Apple App of the Day: Recognized by Apple for excellence.

:: Ranked #2 Top App in Feb. 2020

:: #12 Most Downloaded Worldwide in 2021.

In this role, I focused on optimizing key features to improve user experiences:

:: Led the redesign of Home and Discovery features, making it easier for users to browse and discover engaging content.

:: Overhauled the Share feature, integrating AI photo recognition and overall simplifying the process for users to share their creations seamlessly.

Picsart offers AI-powered tools and a massive open-source content library, featuring stickers, templates and more, that enable creators of all levels to design, edit, draw and share content anywhere. . With a 150M+ creator community, Picsart is one of the world's largest creative platforms for social media storytelling. The Picsart community creates, remixes and shares nearly 1 billion images and videos every month.

Picsart has thousands of filters, magic effects, 5 million+ user-created stickers, fonts, photo-enhancing brushes, and powerful editing tools that help make your images and videos stand out in a sea of posts.

Picsart is available in 30 languages for free and as a subscription on iOS, Android and Windows devices. Headquartered in San Francisco with offices in Miami, Seattle, Yerevan, Moscow, Tokyo, Los Angeles, and Beijing.