# Sean Sewell > Staff Product Designer Location: Fort Wayne, Indiana, United States Profile: https://flows.cv/seansewell Hey, I’m Sean, a Staff Product Designer with over 10 years of experience shaping consumer-facing digital products, specializing in online gaming, e-commerce, and fintech. At PrizePicks, a leading daily fantasy sports app with nearly 400,000 App Store reviews averaging 4.9 stars, I led design on core iOS and Android features such as projection cards, lineup builds, games pages, checkout, and the explore page. I also built the company’s design system from the ground up, defining primitive, semantic, and contextual tokens that streamlined collaboration, improved velocity, and ensured consistency across the app. I worked closely with engineering during the transition from Capacitor to React Native, ensuring smooth feature migration and design fidelity across platforms. These efforts supported the company's rapid growth and maturity, culminating in Allwyn acquiring a 62.3% stake for $1.6 billion in cash, valuing PrizePicks between $2.5 billion and $4.15 billion. At Abercrombie & Fitch, I led a major navigation redesign as a Senior Product Designer. I organized and ran a mobile UX research study with over 50 participants, identified key friction points in discovering must-win categories, and redesigned navigation to surface high-performing categories earlier in the funnel. This reduced confusion, sped up decision-making, and improved revenue per visit. I bring experience across both startups and Fortune 500 environments. Along with PrizePicks and Abercrombie & Fitch, I’ve delivered high-impact design solutions for clients including NoBull, Native, VA.gov, Black Rifle Coffee, Abu Garcia, Penn Fishing, Berkley, Frida, iFit, Travelpro, and Zero Halliburton, consistently blending user empathy with measurable business outcomes. I love discussing business ventures, good tech, and great product design. If you do too, let's connect. ## Work Experience ### Lead Product Designer @ Boom Entertainment Jan 2025 – Present ### Staff Product Designer @ PrizePicks Jan 2025 – Jan 2025 Design lead on the Core Experience team, responsible for key iOS and Android features used by millions of active users. Spearheaded the creation of the PrizePicks design system. Defined primitive, semantic, and contextual tokens which helped streamline design and development and ensured visual consistency across the app. The iOS app has earned nearly 400,000 positive ratings on the app store. In September 2025, Allwyn purchased 62.3% stake in PrizePicks for an expected cash consideration of $1.6 billion, implying an upfront enterprise value of $2.5 billion up to a potential value of $4.15 billion. ### Senior Product Designer @ PrizePicks Jan 2023 – Jan 2025 ### Senior Product Designer | Design System Lead @ ComplYant Jan 2023 – Jan 2023 ComplYant is a fin-tech web application startup that provides business owners with tax filing payment reminders, deadlines, budgeting tools, and other tax-related features. I served as a Senior Product Designer and Design Lead on the design system team. I also contributed to several key features across the ComplYant digital product experience. Responsibilities: Designed a system in Figma from scratch that included over 350 customizable components each with their own usage documentation and property configuration tutorial videos. Developed a design system maturity scale and governance process. Worked alongside developers in the building and implementation of all design system components. Prototyped component behavior animations. Advocated for design system standards across all teams via company-wide presentations, synchronous meetings, design workshops, and written component guidance documentation. Regularly met with designers to discuss new component initiatives, test experimental designs, educate on what components to use, how to properly configure them, and how to implement them into design workflows. Primary tools used: Figma, Adobe Illustrator & Photoshop, Shortcut, Notions, Slack, and Mural. ### Senior User Experience Designer @ Oddball Jan 2021 – Jan 2023 Oddball is an agency that enhances digital experiences for federal government agencies. I worked as a Senior UX/UI Designer on a contract with the U.S. Department of Veterans Affairs. My time was evenly divided between two teams - the Design System team and the Governance team. Accomplishments: Led a VA.gov website audit that uncovered over 50 component discrepancies. Designed and assisted developers in launching 10 new components for the design system. Helped lead seven designer onboarding sessions. Helped lead 40 open office hours that resulted in designers getting early design feedback for their product feature. Successfully led a three-month research and design phase of a new process that reviews products before they launch on VA.gov. Led over 20 design intent product feature review meetings that helped capture valuable feedback for design, content, IA, and accessibility practice areas. Helped launch over 50 digital service features that thousands of veterans interact with on a daily basis. Design System team responsibilities: Helped manage the VA.gov design system Sketch file by adding and improving existing design components. Managed and updated the VA.gov design system guidance website (design.va.gov). Continuously audited VA.gov digital products. Governance team responsibilities: Reviewed digital services before they were launched onto VA.gov. Reviewed research plans and conversation guides. Led weekly design office hour meetings. Led monthly onboarding meetings for all new designers. Wrote research plans and conversation guides. Primary tools used: Figma & Sketch, Adobe Illustrator & Photoshop, Invision, Zenhub, Confluence, Mural, and Slack. ### Senior User Experience Designer @ eHouse Studio Jan 2020 – Jan 2021 eHouse Studio is a Shopify Plus agency that designs and builds e-commerce websites for clients including Dr. Axe, Bobo's, Penn Fishing, Abu Garcia, Zero Halliburton, UMZU, Uncommon James, and Gerber Childrenswear. Responsibilities: Owned the entire design process from client kickoff meetings to website launches for clients including Penn Fishing, Abu Garcia, Berkley, Bobo's, Saint Haven, and Artistic Tile. Conducted user research, including interviews, surveys, concept testing, and usability studies. Created user journeys, wireframes, and prototypes. Created a Sketch e-commerce design system template for agency designers to use that reduced the amount of time it took to set up new design projects, improved overall design efficiency, and sped up design workflow. Collaborated with product managers and engineers to ensure business and technical needs were met while maintaining a strong focus on the user experience. Worked with project managers and other team members in an agile format to write, groom, and size backlog issue tickets for future work initiatives. Primary tools used: Sketch (90%) & Figma (10%), Adobe Illustrator & Photoshop, Abstract, Invision, Asana, Evernote, Mural, and Slack. ### Senior Product Designer @ Abercrombie & Fitch Co. Jan 2019 – Jan 2020 | Columbus, Ohio Abercrombie and Fitch is a Fortune 500 clothing retailer. Their products can be purchased in-store, online, and through their mobile app. Accomplishments: Led a four-month-long effort to update all of Abercrombie's mobile app design system foundational elements, components, and patterns in Sketch. This resulted in an increase in user satisfaction, repeat buyers, increased AOV, and positive mobile app reviews (147k reviews with an average rating of 4.9/5.0 stars). Led several feature design updates for Abercrombie's iOS and Android mobile app including the shopping cart and checkout experience, gift with purchase, homepage product slider, and rewards. Led a research study to validate a hypothesis set by leadership involving menu item structure. Uncovered additional navigation issues through research that resulted in a menu navigation re-design for A&F, A&F Kids, and Hollister web experiences. This effort exposed high-performing categories earlier in the sales funnel resulting in faster buying decisions, a decrease in bounce rate, and an increase in sales for must-win products. Led several feature design updates for both Abercrombie and Hollister e-commerce websites including menu navigation, product bundling, shop the look, and checkout. Responsibilities: Worked alongside the research and analytics team to translate complex data into intuitive design strategies. Conducted stakeholder and user interviews along with usability studies in an effort to better understand customer behavior and validate design decisions. Presented design decks to stakeholders and leadership teams. Owned the entire design process from research to high-fidelity prototypes. Worked with the development team to transform designs into live features that thousands of users engage with on a daily basis. Primary tools used: Sketch, Adobe Illustrator and After Effects, ProtoPie, Invision, and Jira. ### User Experience Designer @ Charley Grey Jan 2015 – Jan 2019 | Indianapolis, Indiana Charley Grey is a digital marketing agency that designs, builds, and manages websites for small to medium-sized businesses serving a local market. Owned the entire design and development process for client websites. Managed all aspects of the design process including leading client creative workshops, research, wireframing, prototyping, and high-fidelity designs. Managed all aspects of the development process including domain and site migrations, testing environment setup, website development in WordPress, plugin installations and maintenance, on-page SEO, hosting setup and file management, and performance tracking monitoring. Planned, executed, & managed digital marketing campaigns, tracked & analyzed results, and leveraged insights to refine strategies for future digital marketing efforts. Communicated directly with clients throughout the entire process of their website design and build. Led the implementation of agile ceremonies into the agency's project management workflow. Agile ceremonies introduced included sprint planning, daily stand-ups, and sprint retrospectives. Wrote internal process documentation. Worked alongside the owner of the agency to brainstorm, develop, and improve client acquisition strategies. Interviewed potential designers, developers, content writers, and SEO specialists. Represented the agency by attending and speaking at tech conferences and marketing events. Primary tools used: Sketch, Adobe Illustrator & Photoshop, WordPress, Asana, Hotjar, SEMrush, Google Adwords, and Google Analytics. ## Education ### Bachelor's Degree in Management, Visual Communication Huntington University ## Contact & Social - LinkedIn: https://linkedin.com/in/seanasewell --- Source: https://flows.cv/seansewell JSON Resume: https://flows.cv/seansewell/resume.json Last updated: 2026-03-31