Engineer & Design hardgoods products for the brands: Santa Cruz & Creature Skateboards, Independent, Krux, & Bullet Trucks, Bronson Speed Bearings, OJ, Ricta, & Slimeballs Wheels, and Mob Grip Tape.

Created the collective FutureBlank LLC to provide consulting and product development services to businesses and consumers looking to develop new or existing products or brands. Types of work include snowboard engineering and design, overseas sourcing, branded merch development, automotive industry consulting, network building, and marketing/branding auditing. FutureBlank leverages long-standing industry partners and connections for customers, unlocking opportunities to create modern, high-end products aligned with their unique branding stories.

Key Responsibilities: Design Engineering • Product Development & Line Planning • Business Strategy & Road Map • Sourcing • Marketing • Brand Development • External Partnerships • Automotive Industry Consulting • Social Media

Directed the product, design, and marketing teams to develop all aspects of the RIDE brand, including product design and development, brand identity, sales strategy, and marketing plans. The goal was to increase product value, brand awareness, engagement, and credibility, delivering the highest ROI for the brand. In the first 12 months under my direction, the teams completed a full brand redesign with updated product offerings, new logos and design, and marketing strategies that resulted in new positive growth with over $105 million in yearly revenue. Ride remains one of the most respected and in-demand winter sports companies in the outdoor industry, consistently partnering with top brands to deliver cutting-edge, unique winter products.

Key Responsibilities: Product Development & Line Planning • Brand Strategy & Design • Project Management • International Business Strategy & Road Map • Team Leadership • Marketing • Cross-Functional Team Management • Market Research