• Leveraged AI (Claude) to develop a custom solution that synchronized radio show calendar data with a content management system, streamlining schedule management and improving content accuracy for listeners.

• Iterated on designs based on feedback, user insights, and analytics, which resulted in a brand identity that resonated with SutroFM's following, increasing average listeners per live stream significantly.

• Utilized engagement metrics to design an audio player that is discoverable and met Sutro’s interface aesthetics, which led to reduced bounce rates.

• Designed and launched a cross-platform music discovery app that served diverse international venues across four countries, collaborating closely with engineering in an agile environment to optimize the user experience.

• Created intuitive UX/UI patterns for music content discovery and royalty data tracking, implementing interactive prototypes in Figma that enabled data-driven decision-making and streamlined the listening experience.