👨🏻‍💻 UX/Product Designer with 9 years experience for B2C/B2B products in APAC markets. • I lead products from early product vision to market-ready execution and regional expansion, aligning stakeholders across cross functional teams to ship cohesive, high-impact experiences.

2024 — NowYouTripSenior Product Designer

2024 — Now

Singapore

I work on launching complex, high-impact features at YouTrip, and expanding capabilities of flagship features.

Led design and launch of strategic fintech capabilities including Overseas Transfers, delivering complex financial workflows from early stage product definition through production release.

Partnered with Product, Engineering, Marketing, and Customer Support to align product strategy, operational readiness, and customer communication for successful market launches.

Strengthened product foundations by initiating a cleanup and restructuring of the design system, improving interaction consistency and enabling faster, more reliable feature development across teams.

2021 — 2023TVS Digital Pte. Ltd.UX Lead

2021 — 2023

Singapore

0-1 product building of a multi-touchpoint B2B2C CX SaaS suite for car dealers to engage and manage customers across the car-buying journey. Product now live in Indonesia and India.

Led product design development and concept validation of 4 products (tablet, mobile web, mobile app).

Led concept ideation workshops with enterprise customers and internal teams.

Managed UX team (4 members) across Singapore and Indonesia, planning workflow and training needs.

Built and managed 2 Design Systems for 3 product verticals.

2020 — 2022better.sgProject Lead, Design Lead

2020 — 2022

Singapore

0-1 product building of an edutech mobile game and classroom solution (web dashboard) for Singapore schools. Winner of StartupX 2020, a tech-for-good hackathon. Product independently adopted by 10+ educational institutions and endorsed by the Ministry of Education (Singapore).

· Co-led the development of the product strategy and execution. Directed research, design, marketing and data teams to develop and launch the product and related campaigns

· Helped secure seed funding of $50k with pre-development prototype

· Built internal processes that enabled cross-team collaboration among 50+ members

· Directed UX and design efforts + Recruited and coached a volunteer team of UX and other creatives (10+ members).

2019 — 2020Objective ExperienceUser Experience Designer

2019 — 2020

Singapore

Concepteur principal des projets UX design. Pour un projet typique, j'assume la responsabilité de faire des processus de bout en bout, y compris: détermination de la portée d'un projet, gestion du client, analyse des recherche, création des flux de processus, génération des idées, wireframes, design UI, prototyping, et la communication à des développeurs.

Assister les chercheurs UX avec des test d'utilisabilité ou de la recherche ethnographique, je contribue à la stratégie de UX design et des recommandations pour nos rapports. Ces recommandations ont utilisé par des équipes de nos clients comme point de départ pour améliorer ses produits technologiques.

Clients dans le passé: Google, PayPal, UBS, Standard Chartered, McDonalds

2017 — 2019Ninja VanProduct Designer

2017 — 2019

Singapore

Position interne a Ninjavan, startup logistique qui sert 35 000 des clients en Asie du Sud-Ouest.

Diriger le recherche et le refonte de la web app de Ninjavan pour des commerçants. Pour les commerçants, ce refonte est plus facile d'adopter pour ses travails.

Créer un Design System que nos clients apprécient grâce sa UI propre et simple. Pour les autres designers, ce Design System est facile de apprendre et utiliser.