# Sebastien Kun > Product Design @YouTrip | Turning complex products into simple, desirable experiences | From early vision to scalable launch Location: Singapore, Singapore Profile: https://flows.cv/sebastienkun 👨🏻‍💻 UX/Product Designer with 9 years experience for B2C/B2B products in APAC markets. • I lead products from early product vision to market-ready execution and regional expansion, aligning stakeholders across cross functional teams to ship cohesive, high-impact experiences. 🌟 Examples include: • 0-1 launch of YouTrip's flagship features like Overseas Transfer feature, Apply Pay, and eGiro top-ups • Iterative revamp of YouTrip's Cashback programme that formed the basis of APAC experience • 0-1 product building of a B2B2C CX SaaS product for TVS Digital (corporate startup of TVS Motor, India’s third largest two-wheeler manufacturer) to India and Indonesia markets • Redesign of Ninja Van’s B2B merchant logistics platform for 7 SEA countries with a 3x increase in key performance metrics • Consulted blue-chip tech companies like Govtech Singapore, PayPal, Google Pay, Singtel, Standard Chartered, NTUC Fairprice, and McDonalds on usability studies and various design projects in Singapore and APAC 🕺 What sets me apart: • My favourite part of the design process is Strategy. I love working with PMs to create a strategy from research insights, translating it into design, then testing and iterating approaches. • I have experience leading small teams, and have set up multiple design systems in Figma and Sketcg • I’m great with user research and communicating findings because I have an undergraduate degree in Sociology, and I worked 1.5 years in a UX agency supporting user researchers with UX studies • I have a wide range of design experience and skills to draw from, ranging from XR/VR design, Data Visualisation, Real-time 3D, Game Design, Experiential Design, Illustration, and Branding • I’m a constant, quick and determined learner. I’ve taught myself programming in Unity, multiple design and protoyping software, and 5+ languages. ## Work Experience ### Senior Product Designer @ YouTrip Jan 2024 – Present | Singapore I work on launching complex, high-impact features at YouTrip, and expanding capabilities of flagship features. • Led design and launch of strategic fintech capabilities including Overseas Transfers, delivering complex financial workflows from early stage product definition through production release. • Partnered with Product, Engineering, Marketing, and Customer Support to align product strategy, operational readiness, and customer communication for successful market launches. • Strengthened product foundations by initiating a cleanup and restructuring of the design system, improving interaction consistency and enabling faster, more reliable feature development across teams. ### UX Lead @ TVS Digital Pte. Ltd. Jan 2021 – Jan 2023 | Singapore 0-1 product building of a multi-touchpoint B2B2C CX SaaS suite for car dealers to engage and manage customers across the car-buying journey. Product now live in Indonesia and India. • Led product design development and concept validation of 4 products (tablet, mobile web, mobile app). • Led concept ideation workshops with enterprise customers and internal teams. • Managed UX team (4 members) across Singapore and Indonesia, planning workflow and training needs. • Built and managed 2 Design Systems for 3 product verticals. ### Project Lead, Design Lead @ better.sg Jan 2020 – Jan 2022 | Singapore 0-1 product building of an edutech mobile game and classroom solution (web dashboard) for Singapore schools. Winner of StartupX 2020, a tech-for-good hackathon. Product independently adopted by 10+ educational institutions and endorsed by the Ministry of Education (Singapore). · Co-led the development of the product strategy and execution. Directed research, design, marketing and data teams to develop and launch the product and related campaigns · Helped secure seed funding of $50k with pre-development prototype · Built internal processes that enabled cross-team collaboration among 50+ members · Directed UX and design efforts + Recruited and coached a volunteer team of UX and other creatives (10+ members). ### User Experience Designer @ Objective Experience Jan 2019 – Jan 2020 | Singapore • Concepteur principal des projets UX design. Pour un projet typique, j'assume la responsabilité de faire des processus de bout en bout, y compris: détermination de la portée d'un projet, gestion du client, analyse des recherche, création des flux de processus, génération des idées, wireframes, design UI, prototyping, et la communication à des développeurs. • Assister les chercheurs UX avec des test d'utilisabilité ou de la recherche ethnographique, je contribue à la stratégie de UX design et des recommandations pour nos rapports. Ces recommandations ont utilisé par des équipes de nos clients comme point de départ pour améliorer ses produits technologiques. • Clients dans le passé: Google, PayPal, UBS, Standard Chartered, McDonalds ### Product Designer @ Ninja Van Jan 2017 – Jan 2019 | Singapore • Position interne a Ninjavan, startup logistique qui sert 35 000 des clients en Asie du Sud-Ouest. • Diriger le recherche et le refonte de la web app de Ninjavan pour des commerçants. Pour les commerçants, ce refonte est plus facile d'adopter pour ses travails. • Créer un Design System que nos clients apprécient grâce sa UI propre et simple. Pour les autres designers, ce Design System est facile de apprendre et utiliser. ### Comic Artist @ Singapore Press Holdings, LianHe Zaobao Jan 2010 – Jan 2016 | Singapore • 6 ans d’expérience en tant que dessinateur de bandes-dessinées hebdomadaire de journaux chinois • 6 ans d’expérience en correspondance d'étudiant avec Lianhe Zaobao spécialisé en conception éditoriale et d’illustration • Travailler au sein des équipes éditoriales pour créer des publications pour le journal pour étudiants, ZbComma, et des publications internes ## Education ### Bachelor of Social Science in Sociology National University of Singapore ### User Experience Design Immersive in UX General Assembly ### Masters of Arts in China Studies (Economics & Management) Yenching Academy of Peking University ### University Scholars Programme in Liberal Arts National University of Singapore ### Exchange Student in Sociology Royal Holloway, University of London ## Contact & Social - LinkedIn: https://linkedin.com/in/sebastien-kun - Portfolio: https://www.sebastienkun.com --- Source: https://flows.cv/sebastienkun JSON Resume: https://flows.cv/sebastienkun/resume.json Last updated: 2026-03-31