Responsibilities:

• Developed mobile interface for an AI-powered chatbot, empowering store associates to deliver fast, accurate responses to product-specific customer inquiries.

• Spearheaded enterprise-level UX initiatives, optimizing customer onboarding, account management, and product listing/detail pages to enhance user journeys, focusing on sign-in/sign-out improvements and mobile/desktop product detail refinements.

• Designed a task management app for store managers, enabling efficient task assignment and progress tracking for associates.

• Designed high-traffic event and contest registration pages, supporting approximately 500k users.

• Collaborated with cross-functional teams (Product Managers, Engineering, and User Research) to refine B2B account user objectives and tasks during the product definition phase.

• Delivered comprehensive UX deliverables, including wireframes, prototypes, task analyses, and mockups, ensuring alignment with business goals, user needs, and interaction design best practices.

• Worked on the Monetization & Marketing team for Acquisition and customer Retention.

• Collaborated with the Product Manager, Engineering Manager, and User Research teams in defining product strategies for key initiatives, including new member onboarding, loyalty rewards, and community experience.

• Led the exploration of UX solutions through Lean Canvas methodology to identify and address user pain points and business objectives.

• Developed and delivered a wide range of UX deliverables, including wireframes, mockups, prototypes, usage scenarios, and task analyses, aligning designs with both user needs and strategic business goals.

• Conducted iterative design processes, ensuring user feedback informed every stage of development, with a focus on balancing visual design and interaction to enhance user satisfaction and engagement.

• Led the design and optimization of the Order Summary and Order Details pages, including a new Order Tracker feature to enhance user flow and information accessibility.

• Delivered comprehensive design deliverables, including high-fidelity prototypes, usage scenarios, and user testing results, aligning designs with business goals and user feedback.

• Designed and built UI components for both mobile and desktop platforms, ensuring consistent user experience across devices.

• Presented design concepts and final screens to stakeholders, incorporating feedback to refine and finalize the design direction.

• Successfully facilitated design handoff to development teams, providing detailed assets, specifications, and guidance to ensure seamless implementation.

• Collaborated with Product Managers, Engineering Managers, and User Research teams to define and clarify user tasks and objectives for B2B accounts, ensuring alignment with business goals.

• Developed comprehensive UX design solutions, including wireframes, mockups, prototypes, usage scenarios, and task analyses, integrating user feedback to refine designs and meet business requirements.

• Conducted heuristic analysis of the existing Pro account features, applying current design patterns and best practices to enhance usability and create a consistent cross-device experience across desktop and mobile web platforms.

• Delivered strategic design assets and documentation, ensuring a seamless handoff to development teams and alignment with overall product vision.

• Responsibilities:

Lead Head-to-toe UX efforts from user research, competitive analysis, Visual Interaction, user testing, to build B2B, B2C web-based ecommerce platform.

• Designed user journey, Item page and checkout experience for Techknowledge eCommerce and Landing page design.

• Designed assets by creating visuals for marketing and social and instore retail book store displays.

• Partner with development teams and successfully deliver final visual designs, style guides and complete UI kit.

• Develop and execute visual assets for e-commerce including graphics, static and animated web banners by utilizing our existing style guides and brand guidelines.

Environment:

Wire framing: Balsamic, Sketch, invision

Graphic: Adobe photoshop, Adobe illustrator

Web technologies: HTML ,CSS3