# Seema Lunavat > Product Designer / UX Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/seemalunavat With 10 years of experience as a Product/UX Designer, I’ve worked across industries including E-Commerce, EdTech, streaming, and digital marketing. I specialize in crafting user-centric solutions that align business goals with user needs. Skilled in storyboards, personas, journey maps, wireframes, and interaction design, I create intuitive, cross-platform experiences. I’m also passionate about incorporating AI-powered solutions to deliver personalized, efficient user interactions. My approach is focused on empathy, ensuring that design not only meets user needs but anticipates their desires for deeper engagement. Specialties: AI powered Solution, Retail E-commerce/ B2B / B2C/ Edtech/ Product design / Mobile Design, Interaction Design, Experience / Brand Strategy, Usability, Information Architecture, Customer / User Research, Product Definition & Development, Agile Methodologies, Web Services, Project / Design Management ## Work Experience ### Product Designer @ Lowe's Companies, Inc. Jan 2022 – Present | North Carolina, United States Responsibilities: • Developed mobile interface for an AI-powered chatbot, empowering store associates to deliver fast, accurate responses to product-specific customer inquiries. • Spearheaded enterprise-level UX initiatives, optimizing customer onboarding, account management, and product listing/detail pages to enhance user journeys, focusing on sign-in/sign-out improvements and mobile/desktop product detail refinements. • Designed a task management app for store managers, enabling efficient task assignment and progress tracking for associates. • Designed high-traffic event and contest registration pages, supporting approximately 500k users. • Collaborated with cross-functional teams (Product Managers, Engineering, and User Research) to refine B2B account user objectives and tasks during the product definition phase. • Delivered comprehensive UX deliverables, including wireframes, prototypes, task analyses, and mockups, ensuring alignment with business goals, user needs, and interaction design best practices. ### Product Designer @ Discovery plus Jan 2022 – Jan 2022 | California, United States • Worked on the Monetization & Marketing team for Acquisition and customer Retention. • Collaborated with the Product Manager, Engineering Manager, and User Research teams in defining product strategies for key initiatives, including new member onboarding, loyalty rewards, and community experience. • Led the exploration of UX solutions through Lean Canvas methodology to identify and address user pain points and business objectives. • Developed and delivered a wide range of UX deliverables, including wireframes, mockups, prototypes, usage scenarios, and task analyses, aligning designs with both user needs and strategic business goals. • Conducted iterative design processes, ensuring user feedback informed every stage of development, with a focus on balancing visual design and interaction to enhance user satisfaction and engagement. ### User Experience Designer @ AT&T Jan 2021 – Jan 2022 • Led the design and optimization of the Order Summary and Order Details pages, including a new Order Tracker feature to enhance user flow and information accessibility. • Delivered comprehensive design deliverables, including high-fidelity prototypes, usage scenarios, and user testing results, aligning designs with business goals and user feedback. • Designed and built UI components for both mobile and desktop platforms, ensuring consistent user experience across devices. • Presented design concepts and final screens to stakeholders, incorporating feedback to refine and finalize the design direction. • Successfully facilitated design handoff to development teams, providing detailed assets, specifications, and guidance to ensure seamless implementation. ### Senior User Experience Designer @ Zoom Jan 2021 – Jan 2021 | California, United States • Collaborated with Product Managers, Engineering Managers, and User Research teams to define and clarify user tasks and objectives for B2B accounts, ensuring alignment with business goals. • Developed comprehensive UX design solutions, including wireframes, mockups, prototypes, usage scenarios, and task analyses, integrating user feedback to refine designs and meet business requirements. • Conducted heuristic analysis of the existing Pro account features, applying current design patterns and best practices to enhance usability and create a consistent cross-device experience across desktop and mobile web platforms. • Delivered strategic design assets and documentation, ensuring a seamless handoff to development teams and alignment with overall product vision. ### Senior UX Designer @ Techknowledge Publications Jan 2016 – Jan 2019 | Pune Area, India • Responsibilities: Lead Head-to-toe UX efforts from user research, competitive analysis, Visual Interaction, user testing, to build B2B, B2C web-based ecommerce platform. • Designed user journey, Item page and checkout experience for Techknowledge eCommerce and Landing page design. • Designed assets by creating visuals for marketing and social and instore retail book store displays. • Partner with development teams and successfully deliver final visual designs, style guides and complete UI kit. • Develop and execute visual assets for e-commerce including graphics, static and animated web banners by utilizing our existing style guides and brand guidelines. Environment: Wire framing: Balsamic, Sketch, invision Graphic: Adobe photoshop, Adobe illustrator Web technologies: HTML ,CSS3 ### Senior UX Designer @ The Store of India Jan 2015 – Jan 2016 Responsibilities: Created an elegant and minimalistic ecommerce design solution for The Store of India, Handicraft and giftware brand. • Conducted intensive research on the Handicraft market by hosting user interviews and analyzing market data to understand user needs and their persona. • Conducted Competitive analysis followed by brainstorming of desirable features and generation of Information architecture. Curated logo, typography and colors in the design phase, keeping in mind the Indian Handicraft theme. • Worked in a fast-paced agile environment with close collaboration between Product, Marketing, and Engineering teams Contributed and participated actively in weekly design critiques and learning sessions. • Brought multiple stakeholders to the table to understand and solve problems by handling complicated workflows and make them elegant. • Created the design system on Sketch & illustrator by auditing visuals and bifurcating icons, pictograms and illustration to make them scalable and compatible to use at all breakpoints. • Designing User flows, Landing page, product page, strategizing call to action low fi to High Fi linkable prototypes in Adobe XD. Environment: UX research: Google forms, Heatmaps Wire framing: Balsamic, Sketch, Adobe XD Graphic: Adobe photoshop, Adobe illustrator, After Effects Web technologies: HTML ,CSS3 Ticketing tool: Jira ## Education ### Master of Business Administration - MBA in International Business University of Greenwich ### Bachelor of Engineering (BE) in Computer Engineering Maharashtra Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/seema-lunavat-b415521b --- Source: https://flows.cv/seemalunavat JSON Resume: https://flows.cv/seemalunavat/resume.json Last updated: 2026-04-13