# Segun Bash > Product Lead, Applied AI Location: Mountain View, California, United States Profile: https://flows.cv/segunbash I'm an experienced product leader with an obsessive dedication to using excellent user experience and design to drive growth. I've led and worked in the trenches with cross-functional teams to bring innovative mobile, web & artificial intelligence products from 0 to 1. I have navigated tight budgets, harrowing timelines and, the need to apply copious amounts of Influence, schmoozing & negotiation continuously for the last 18 years of my career. My technical engineering background, Human-Computer Interaction expertise and masters in Software Engineering & Management help me drive execution and shipping of exceptional user-centered products. ## Work Experience ### Product Lead, Applied AI @ Orbit Kids Jan 2025 – Present Orbit, the AI agent that makes kids think ### Convener @ HelpMeVote.NG Jan 2023 – Present | Nigeria HelpMeVote is a not-for-profit, non-partisan technology platform that’s on a mission to add 1 million new highly engaged voters to Lagos State by 2027. The easy-to-use web app went viral in 2023 when It was shared over 15 thousand times via word-of-mouth channels. Users love that it allows them to find relevant candidates to them and other critical election information simply by using the GPS of their phone. ### Executive Director @ FoodCo Nigeria Limited Jan 2017 – Present | Nigeria I provide strategic leadership around business and consumer technology for the stellar team that has made Foodco a top 10 end-consumer retailer in Nigeria. ### Co-Founder & CEO @ TQ Jan 2018 – Jan 2025 | Nigeria TQ builds mobile apps targeted at African gen-z and gen Alpha. Check out our newest project www.Geng.games ### Product Manager @ Google Jan 2014 – Jan 2017 Built products and user experiences that helped small, medium & large businesses succeed on Google Maps. * Co-founded ERP for Africans building community for an oft overlooked group of high performance contributors. ### Product Manager @ Nemsia Studios Jan 2013 – Jan 2014 • Wireframed, designed and launched enterprise workflow iPad app, PlatForms. • Align product vision with customer needs in a "living" & concise user requirements document. • Coordinate with engineering to ensure on-time and on-budget delivery of user stories in Scrum environment. • Prioritize feature backlog and plan iteration backlog as product owner. • Research competitive landscape to deliver positioning, pricing and product recommendations to execs. • Develop both high-touch and inbound marketing & sales materials in conjunction marketing team. ### Product Designer @ Poof! Jan 2012 – Jan 2013 | Mountain View, CA • Ideated, wireframed, user-tested and designed wireframes for iOS application and web-based business portal. • Transformed low fidelity wireframes to engaging high fidelity user interfaces • Collaborated with engineering to implement designs in Xcode (storyboard) • Approached 50+ local bay area businesses to perform need discovery and paper-typing interviews. • Led team exercises to distill founders' divergent views into a streamlined product vision and roadmap. • Implemented Mixpanel and Testflight mobile analytics to track user behavior and recommend product improvements accordingly. ### New Product Strategy Consultant @ Panasonic Jan 2011 – Jan 2012 • Coached cross-functional teams to innovate new products, business models and go-to-market strategies. • Developed and assisted in delivering new product pitches to technical and business execs. • Developed multi-level financial projections to evaluate business model feasibility. ### Associate Product Manager/co-founder @ Matchio.com Jan 2009 – Jan 2011 • Co-founded hyper-local e-commerce web app that worked with brands like Papa Johns, Embassy Suites, American Cancer Society and Hy-Vee. • Developed and validated strategic business plan and pitch deck used to raise ~$200k in funding. • Strategized and continuously updated product road map informed by customer needs, trend analyses, competitive landscape, technological forecasts and corporate objectives. • Developed and maintained user specifications, use cases and screen flow documentation. • Facilitated collaboration between design and development teams to deliver user stories on-schedule for every sprint. • Used wireframing and papertyping techniques to streamline user experience. • Revamped user on-boarding process to reduce sign-up drop off by ~78%. • Monitored adoption, engagement & user behavior KPIs using SQL, custom Excel dashboards and Google analytics. • Interfaced with customers and 1000+ end-users to provide support and administer user experience surveys. • Grew hyper-local ecommerce platform 10x from a target audience of 6000 college students at 1 university to over 75k across 6 national universities & colleges, using lean startup techniques. ### Operations Team Lead/co-founder @ Memwas Jan 2008 – Jan 2009 | Peoria, Illinois Area • Co-founded a “photo booth for video” service dubbed as the "insta-memoire" • Developed and delivered pitches to investment groups & VCs to secure investments ~$100k. • Assembled & managed cross-functional teams to ship hardware and software products on-time & on-budget. • Developed user-focused value propositions, messaging & sales assets to drive adoption • Coordinated launch activities across the mid-west region exposing the brand to 20,000 potential customers in 3 states ### Operations Intern @ Vansco Electronics Jan 2006 – Jan 2007 • Formulated kaizen processes and supporting computer applications to streamline Material Resource Planning and SAP integration resulting in annual savings of ~1000 engineering hours. • Innovated a custom visual basic application that revamped production scheduling and order fulfillment processes. • Created manufacturing process documents, engineering change requests and defect data reports. ## Contact & Social - LinkedIn: https://linkedin.com/in/segun-bash-aa969876 --- Source: https://flows.cv/segunbash JSON Resume: https://flows.cv/segunbash/resume.json Last updated: 2026-04-13