Led Yelp’s reactions project: Increased user engagement by 6x through user-centered design

Drove stakeholder alignment through workshops and design reviews to ensure a holistic approach to design, engineering, and product

Conducted qualitative & quantitative user research and translated insights into cohesive user experiences that drive results

Contributed to LG’s Interactive Digital Board: Created prototypes for experimental concepts and conducted usability testing to guide directions

Worked actively and collaboratively with cross-functional teams and lead ideation sessions

Identified opportunities or flaws in existing product features by observing user behaviors and consolidating user feedback, and made design suggestions and roadmaps

Revamped marketing collateral for promotional and recruitment purposes