# Sela K. > Design at Oura Location: San Francisco, California, United States Profile: https://flows.cv/sela I’m a people and program manager with 20+ years of experience turning ambiguity into aligned action—across industry-defining orgs like Meta, EA, Kabam, and LucasArts. I specialize in building scalable systems, shaping brand-defining experiences, and driving operational excellence that empowers teams to move fast and deliver with purpose. Whether leading the sonic and haptic layers of Meta’s portfolio, launching broadcast programs for EA’s competitive gaming portfolio, or scaling global creative pipelines—I bring a proven ability to bridge creativity, technology, and execution under pressure. 🔧 I design systems that unlock focus and flow. 🎯 I drive clarity through ambiguity. 🚀 I lead people and programs with vision, empathy, and rigor. My passion lies in developing both people and programs—coaching individuals, growing teams, and integrating cross-functional practices that enable design, product, and engineering to do their best work. I’ve scaled departments, built career frameworks, and guided organizations through growth, launch readiness and change with both structure and soul. I bring deep experience across AI, wearables, social platforms, mobile gaming and AAA gaming. I’m energized by companies building thoughtful, consumer-facing products where design, content, and technology intersect. I thrive in bottoms-up, collaborative cultures where cross-functional teams build with clarity, inclusion, and purpose. As both a program and people manager, I create scalable systems, foster team growth, and drive alignment so teams can deliver high-quality experiences with impact. Let’s build something together! ## Work Experience ### Staff Design Producer @ ŌURA Jan 2025 – Present | San Francisco, CA ### Senior Staff Design Program Manager, Creative Audio @ Meta Jan 2023 – Jan 2025 • As Interim Wearables Audio Manager, I led a team of three sound designers and one producer in developing Sound Design Principles, Audio Policy, Accessibility best practices, and Earcon designs for Meta AI Smart Glasses, aligning across PM, Design, Engineering, User Research and Leadership. This 0-1 design system and guidance will allow the wearables team to scale quickly with each new sku. • Successfully advocated to the Head of Creative Audio to establish Haptics as a core discipline within the team. Led 0-to-1 adoption through targeted training and workshops, upskilling sound designers and raising craft standards across the organization. • Led 0-1 development of Meta’s Haptics Design System, defining cross-platform standards across Instagram, Facebook, and Meta AI. Secured buy-in from PMs and leadership to integrate implementation into engineering roadmaps, resulting in consistent, responsive, and a Meta attributed experience. • Advocated for audio’s inclusion in Meta’s Brand Portal, enabling consistent application of sonic branding principles across products laying the foundation for a distinctive, instantly recognizable Meta sonic identity. • Led the development of Instagram’s first sonic identity creating audio design principles and signature sounds for DMs, the Reels end card and upload complete. This initiative strengthened brand recognition and cohesion across the app; the Reels end‑card sound now accompanies around 50 million reels posted daily on competitor platforms, providing non‑visual attribution back to Instagram. ### Senior Creative Operation Manager - Sound Design @ Meta Jan 2022 – Jan 2022 | United States • Led performance development for a team of four Design Program Managers and one engineer, providing mentorship, growth frameworks, and coaching that directly resulted in two promotions and measurable increases in team effectiveness. • Directed operational strategy for a multidisciplinary design org, optimizing cross-functional workflows, creative intake, and resource management across Meta’s ecosystem. • Led the development and roll-out of a 0‑to‑1 intake system built in Google Sheets and Meta’s proprietary tools to triage high‑volume P0 audio requests across Meta AI, Wearables, Metaverse, Instagram and Facebook. The system exposed resource gaps and improved transparency for our cross functional partners resulting in a 25% increase in central funding for contract workers and vendors. • Developed and implemented core operational frameworks including org and team OKRs, RACI, and SMART goals, to create a scalable foundation for planning, autonomy, and cross-functional clarity. • Championed org-wide culture initiatives by leading Women@Audio events, team summits, and inclusive programming—driving engagement, retention, and belonging within Creative Audio ### Senior Operations and Program Manager, Competitive Gaming Entertainment @ Electronic Arts (EA) Jan 2020 – Jan 2022 • Led cross-functional program management for the launch of The Sims Spark’d, a competitive gaming show that premiered on TBS—coordinating across broadcast, marketing, analytics, and legal teams to ensure seamless delivery and national broadcast readiness. Played a key role in aligning stakeholders, navigating approvals, and driving execution for a first-of-its-kind branded entertainment experience. • Led on-going cross-functional program management for FIFA and Apex Legend competitive gaming broadcasts, overseeing end-to-end planning and execution across production, engineering, design, and external vendors to deliver events on time and within budget. • Created and implemented departmental best practices, establishing scalable frameworks for planning, execution, and retrospectives that improved team alignment, reduced operational overhead, and elevated delivery standards. • Managed complex budgets and vendor relationships for large-scale global events, ensuring fiscal accountability and consistent delivery of high-quality production standards. ### Development Director - EA Create @ Electronic Arts (EA) Jan 2017 – Jan 2020 | Redwood City, CA Led centralized teams of producers, sound designers and lighting artists to support EA’s global game portfolio—driving team development, resource strategy, and and creative excellence to deliver flagship titles at scale. • Transitioned EA Visceral’s Audio team from an embedded studio team to a centralized function under EA Create, expanding headcount from 5 to 15 within 7 months while fostering a positive, creative, and accountable team culture. • Centralized and scaled EA Visceral’s Lighting team following the studio’s closure, doubling its size and empowering senior lighters to adopt a business-owner mindset, resulting in a high-performing, engaged team recognized for creative excellence. • Oversaw multi-location production workstreams—including lighting, voiceover, music, sound design, localization, and vendor management—to ensure seamless coordination and high-quality delivery. • Managed timelines, budgets, and the delivery of creative assets for major EA Sports, Plants Vs Zombies and an unreleased Star Wars AAA action-adventure title. • Forged trusted relationships with cross-functional teams and executives by clarifying priorities, aligning resources, and upholding high quality standards across all deliverables. ### Studio Program Manager and Audio Manager @ Kabam Jan 2013 – Jan 2017 | San Francisco Bay Area As a studio program manager and audio manager, I led end-to-end program oversight across multiple global game studios, acting as a key liaison between development teams and executive stakeholders. • Managed Kabam’s centralized audio team, including staffing strategy, recruitment, and financial planning to support the needs of 10 studios. • Directed the audio team’s production pipeline, ensuring timely delivery of assets and maintaining consistently high creative standards across projects. Directed Kabam’s studio teams through the full greenlight process, coaching them across planning, milestone readiness, and execution to achieve executive sign-off and deliver polished, launch-ready products. ### Audio Producer @ LucasArts Jan 2010 – Jan 2013 As an audio producer at Lucas Arts, I served as the central coordinator across all areas of audio production, ensuring smooth and timely execution of voiceover, sound design, music, and motion capture workflows. • Supervised voiceover, sound effects, music, and motion capture workflows, maintaining smooth operations and timely progress across audio production tasks. • Handled contracts, budgeting, and coordination for union voice talent under SAG-AFTRA guidelines, making sure projects stayed within scope and followed union rules. • Planned and led voiceover and motion capture recording sessions, working directly with actors to achieve strong performances that aligned with creative goals. • Served as the main connection point between audio, production, and creative departments, helping solve issues quickly and keeping teams in sync. ### Youth Market Development Director @ American Heart Association Jan 2008 – Jan 2010 | Northern California and Nevada • Managed and evaluated data for cost-effectiveness, profitability and public awareness of program activities. • Developed and managed budgets. • Researched and analyzed community fundraising potential versus actual revenue. • Coordinated AHA employees, volunteers and community to implement cost-effective fundraising events. ### Production Assistant @ Americom Broadcasting Jan 2007 – Jan 2008 • Wrote contracts, handled traffic submission, developed added-value promotions and maintained account relationships. • Managed weekend remotes ranging from car shows to grand openings. Facilitated crowd participation and promotions. • Developed press releases for charity events. ### Marketing and Advertising @ Valley Yellow Pages Jan 2005 – Jan 2007 | Sonoma, Marina and Lake County • Developed aggressive campaigns based on strategic marketing and unique ad designs. ## Education ### Bachelors of Arts in Business Aspects of Electronic Media San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/selakeating --- Source: https://flows.cv/sela JSON Resume: https://flows.cv/sela/resume.json Last updated: 2026-04-13