•Led the end-to-end UX/UI design for M-23’s web app, streamlining workflows by designing and developing a web app platform, reducing communication friction and providing managers with real-time project visibility, which led to improved decision-making and reduced missed deadlines.
•Optimized M-23’s workflow by designing and developing a web app platform, reducing communication friction and providing managers with real-time project visibility, which led to improved decision-making and reduced missed deadlines.
•Delivered a business-aligned solution by interviewing employees to understand their daily workflows and pain points, conducting hands-on research to evaluate potential tools, analyzing M-23’s operational needs, and proposing validated ideas that improved project tracking and efficiency.
•Enhanced user experience by translating research insights into actionable deliverables, including user personas, story maps, and prototypes.
•Facilitated smooth development by collaborating with stakeholders and developers, clearly defining feature requirements, communicating design solutions, and ensuring the MVP was functional, intuitive, and met business goals.
