# Selene Luong > ✦ Product Designer · Designing Experience · Marketing Brands · Build Ideas Location: Santa Clara, California, United States Profile: https://flows.cv/selene ✦ Hi guys! I'm Selene (Hang) ッ Bay Area-based Product Designer with 3+ years in tech, blending web development, marketing, and design to create engaging digital experiences. I leverage data-driven insights and compelling storytelling to drive business growth and user engagement. ✦ My journey in coding led me to discover my true calling in UX design. I'm driven by the opportunity to improve lives through intuitive, user-friendly digital experiences that solve real-world problems. ✦ Beyond design, I find joy in cleaning, reading, calligraphy, and singing. ✦ Portfolio: https://www.hldesign.site/ ## Work Experience ### Product Designer @ GoLinks Jan 2025 – Present ### Product Designer @ M-23 Mechanical Systems Jan 2024 – Jan 2025 • Led the end-to-end UX/UI design for M-23’s web app, streamlining workflows by designing and developing a web app platform, reducing communication friction and providing managers with real-time project visibility, which led to improved decision-making and reduced missed deadlines. • Optimized M-23’s workflow by designing and developing a web app platform, reducing communication friction and providing managers with real-time project visibility, which led to improved decision-making and reduced missed deadlines. • Delivered a business-aligned solution by interviewing employees to understand their daily workflows and pain points, conducting hands-on research to evaluate potential tools, analyzing M-23’s operational needs, and proposing validated ideas that improved project tracking and efficiency. • Enhanced user experience by translating research insights into actionable deliverables, including user personas, story maps, and prototypes. • Facilitated smooth development by collaborating with stakeholders and developers, clearly defining feature requirements, communicating design solutions, and ensuring the MVP was functional, intuitive, and met business goals. ### Marketing Associate @ M-23 Mechanical Systems Jan 2024 – Jan 2024 | Danville, California, United States • Drive brand visibility, client engagement, and business growth through strategic marketing initiatives. • Enhanced Brand Visibility: Increased social platform engagement by 435% organically in just 3 months. • Cultivate strong client relationships through personalized communication and exceptional service delivery. • Identify and pursue new business opportunities to expand M-23's reach. • Dedicated to elevating M-23's brand and achieving measurable results in a competitive market. ### Web Designer @ M-23 Mechanical Systems Jan 2024 – Jan 2024 • Increased click-through rate from 0% to 12.4% within the first three months by redesigning the company’s website using Webflow, streamlining branding, and improving client engagement through simplified email contact and quote request forms. • Boosted SEO rankings and online visibility by refining the company’s digital presence, optimizing content, and implementing strategic design improvements, which effectively communicated their mission. • Enhanced brand reliability and trust with both potential and existing clients by highlighting key services, differentiating strengths from competitors, and ensuring a cohesive, user-friendly website experience. ### UI Designer @ LOBBY4 Jan 2024 – Jan 2024 • Secured acceptance into the LEAD Incubator and Startup Accelerator by designing a compelling pitch deck using Canva, and aligning branding with the startup’s vision. • Created a new logo that met investor expectations and gained stakeholder approval before the beta launch. • Improved user onboarding and engagement by developing a comprehensive manual in Google Docs and producing instructional videos with Loom. • Enhanced platform usability by conducting a post-beta UX assessment, identifying improvements, and providing actionable recommendations. ### Lead UX Designer @ Orcasound Jan 2022 – Jan 2024 • Boosted feature engagement by leading the team refining designs based on usability test results—Quiz feature interaction jumped from 0% to 70%, Library feature usability improved by 53.3%. • Guided the UX team through ambiguity by defining priorities, driving research-backed solutions, and ensuring designs addressed user pain points. • Enabled data-driven decisions by identifying key improvements, leading usability tests via Lyssna, and conducting user interviews with Mailchimp and Zoom. • Increased user engagement by establishing a new design system that aligned with branding and enhanced interactivity. • Streamlined onboarding & project continuity by organizing documentation in Google Docs, Figma, and Google Slides. • Maintained project alignment by collaborating with project managers and developers, ensuring design feasibility, tracking progress, and keeping the team focused on key objectives. ### UX Designer @ Tech Fleet Professional Association Jan 2023 – Jan 2023 • Increased user approval by 70% and boosted task completion by 50% by refining key flows, including NFT transfers (Phase 3), onboarding, and the Kadet Wallet landing page (Phase 4). • Streamlined product consistency by refining and expanding the design system (Phase 3 & 4) for a cohesive user experience. • Supported the beta launch by refining key features, collaborating with designers, researchers, and project managers in Figma for timely improvements.. • Optimized workflow efficiency by documenting product flows and design iterations in Notion, ensuring smooth developer hand-offs and future-proofing. ### Front-end Developer Internship @ Ought Jan 2021 – Jan 2021 | San Francisco Bay Area • Transformed the company’s website by implementing a new landing page design using Material UI, seamlessly integrating it into an old legacy codebase, resulting in a modernized and more cohesive interface. • Adapted quickly to new technologies by learning Docker and Material UI on the go, enabling a smoother implementation of the redesigned website layout. • Boosted design consistency and scalability by collaborating with UX designers to align the UI kit with Material UI components. • Ensured a smooth transition to the new design by working closely with a Senior Software Engineer, effectively incorporating feedback to refine the implementation. ### Student @ Lambda School Jan 2020 – Jan 2021 | United States Full Stack Engineering → Tech Stack: HTML5, CSS3, Javascript (ES6), React, Redux, SQL, Node (Express), Python → Gaining and improving technical skills, problem solving abilities and agile/scrum skills. ### Intern @ Four Seasons Hotels and Resorts Jan 2018 – Jan 2018 | Da Nang City, Vietnam • Provided excellent customer service in order to increase customer satisfaction and relations • Promoting the company’s brand. ### Community Volunteer @ British Council Jan 2017 – Jan 2017 | Da Nang City, Vietnam • Helped kids achieve their maximum potential through education, nutrition, care and love. ### Collaborator @ Danang Innovation Hub Jan 2016 – Jan 2016 | Vietnam • Facilitated an environment for ideation, invention, and innovation • Increasing entrepreneurial activity in order to create a strong foundation for the growth and prosperity of Da Nang city. ## Education ### Certificate of UX Design in User Experience Design CareerFoundry ### Full Stack Web Development BloomTech ### Bachelor of Arts - BA in International/Global Studies The University of Danang ## Contact & Social - LinkedIn: https://linkedin.com/in/seleneluong07 - Website: https://www.hldesign.site/ --- Source: https://flows.cv/selene JSON Resume: https://flows.cv/selene/resume.json Last updated: 2026-02-23