# Selina Zhang > Principal Engineer/Engineering Manager at Microsoft Location: Cupertino, California, United States Profile: https://flows.cv/selinazhang Engineering Manager leading a talented team working on challenging machine learning projects and infrastructure Experienced Machine Learning Engineer developing innovative machine learning and optimization models 10+ years experience in comprehensive software architecture, design, and development with a focus on systems and big data ## Work Experience ### Principal Software Engineer/Engineering Manager @ Microsoft Jan 2021 – Present | United States Bings Ads. - Audience Target and Data Platform ### Engineering Manager, Ads Platform, Algorithms @ Apple Jan 2018 – Jan 2021 | Cupertino, California Algo Engineering and ML Platform ### Principal Software Engineer, Ads Platform, Algorithms @ Apple Jan 2017 – Jan 2018 | San Francisco Bay Area Ads Platform Algo team ### Principal Software Engineer @ Yahoo Jan 2013 – Jan 2017 | San Francisco Bay Area Yahoo Hadoop team - Hive/HCatalog ### Senior Software Engineer @ Hewlett Packard Enterprise Jan 2010 – Jan 2013 | San Francisco Bay Area Working on ArcSight Logger, which is an appliance/software for real-time collecting, storing, searching, monitoring and analyzing machine data. I am working on: schematization for unstructured data;distributed search and reporting; data auto parsing; data source type classification; data clustering and variable extraction;ANTLR grammar for search language; exploratory search; data receiving and persistence and etc. ### Advanced Software Engineer @ Aplia Jan 2009 – Jan 2010 | San Francisco Bay Area www.aplia.com ### Senior Software Developer @ SunGard - now part of FIS Jan 2006 – Jan 2008 | Mississauga, Ontario, Canada SunGard is a leading company that provides software and IT services. I worked in iWORKS product team to develop a software framework, which provides services and tools to build insurance policy or claim online web applications. New product framework and modules design;Solutions using enterprise architecture framework and methodology;Build insurance industry general data model referenced IRS rating models;Code generation tools and etc. ### Senior Software Engineer @ DataMirror, an IBM Company Jan 2000 – Jan 2006 | Markham, Ontario, Canada ## Education ### Graduate School in Computer and Graphics Shanghai Jiao Tong University ### Bachelor in Computer Science Shanghai Jiao Tong University ## Contact & Social - LinkedIn: https://linkedin.com/in/selina-zhang --- Source: https://flows.cv/selinazhang JSON Resume: https://flows.cv/selinazhang/resume.json Last updated: 2026-04-12