# Selino Valdes

> As a Product Designer with development DNA, I help product teams build enterprise UX/UI solutions at scale.

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/selino

I'm a digital product designer with 8+ years of experience helping companies in the SaaS and healthcare spaces build software. My jam is collaborating to Discover, Define, Develop, and Deliver end-to-end solutions on mobile, wearable, and desktop platforms.

⭐️ My designs for Clariture Health resulted in $4.6 million in seed and Series A funding.
⭐️ My redesign of Clariture Health's LeadGen product became a Google for Entrepreneurs finalist.
⭐️ My work has been featured in Communication Arts, Global Web Design, and GQ Magazine.

🔗 FIND ME ONLINE
Site: http://selino.com
Portfolio: https://selino.design
LinkedIn: https://linkedin.com/in/selino
GitHub: https://github.com/Selino

Skills: Product Design, Frontend Web Development, Integrated Design Systems
Stack: Figma & Sketch, React & NextJS, Storybook, Tailwind

## Work Experience
### Principal Product Designer @ Annuity Association
Jan 2024 – Jan 2025 | Florida, United States
Stealth Project 🤫

### Principal Product Designer, DesOps @ Liscio
Jan 2024 – Jan 2024
At Liscio, I will be focusing on optimizing design operations to enhance product development and user experience. My goal is to bridge the gap between design and operational efficiency, ensuring that our products not only delight our users but also perform flawlessly.

### Senior Product Designer & DesOps Lead @ Arkestro
Jan 2022 – Jan 2024 | San Francisco Bay Area
Design:
I led the UX/UI redesign of the Request Scheduler feature, resulting in a more intuitive and streamlined interface. This achievement helped facilitate over $1.3 billion in spending on the platform. This redesign, rooted in thorough user research and iterative design methodologies, underscores the ability to impact both the user base and the bottom line.

I lead the UX/UI design of the Arkestro Insights product, transforming complex data analytics into accessible, actionable insights for procurement professionals. This focuses on user-centric design principles, which facilitated the creation of a highly intuitive and engaging experience, empowering users to make data-driven decisions with unprecedented ease and confidence.

Design Operations:
As Senior Product Designer and Design Operations Lead, I spearhead our Arkestro Design System (ADS) retooling to scale efficiently and effectively by leveraging Figma features such as Dev Mode, Design Tokens, and Jira integration. This strategic overhaul increases velocity for our designers and developers and maintains consistency across our predictive procurement platform.

UX Research:
Pioneering the development of AI-driven user research at Arkestro, I leverage custom LLMs to uncover deep insights into user behavior and preferences. This innovative approach streamlines the research process and significantly enhances our product development strategy, enabling faster user-centered decisions.

### Advisor to the Board: Product Design @ Liscio
Jan 2023 – Jan 2023
A Product Design Advisor provides expert guidance and strategic insights to the board, ensuring the alignment of product design decisions with business objectives and customer needs.

### Principal Product Designer @ Care Sherpa
Jan 2021 – Jan 2022 | San Francisco Bay Area
• Managed a small team through an intense 6-month MVP delivery
(end-to-end; deep culture & product research, usability testing, complex problem solving, and rapid prototyping)
• Redesigned scattered manual processes into a SPA solution, resulting in 150%+ efficiency gains
• Developed & delivered a secure customer-facing uploader resulting in 65%+ efficiency gains and 5% conversion growth
• Lead squad-based research, design, & implementation of company DEI initiative with a 30-day turnaround

### Product Designer @ Selino.com
Jan 2018 – Jan 2021 | San Francisco Bay Area
• Ported the Kisi mobile experience to Apple Watch, enabling users to open doors 10-14% faster with wearable tech
• Acquired Front-end Dev Certificate (Mongo, Express, React, Node)
• 5th on the day at the 35th Annual Honolulu Century 🚴🏾‍♂️

### Principal Product Designer @ Trilliant Health
Jan 2014 – Jan 2018 | San Francisco Bay Area
• Delivered 100% of product design solutions for our entry into the 2016 Google for Entrepreneurs finals
• Collaborated deeply with cross-functional partners & customers to reinvent our reporting product for mobile, increasing engagement by 6x
• Reimagined our dashboard-heavy UX into more user-centered patterns, increasing engagement by 16%+
• Mastered the basics of HIPAA-compliant app design and implementation

### UI Designer @ CollabNet VersionOne (now Digital.ai)
Jan 2011 – Jan 2013 | Brisbane, CA
• Scaled the CloudForge UI/UX into a SaaS Platform supporting over 100,000 users and 65,000 projects
Scrum™ certified

### Additional Experience @ Selino.com
Jan 2010 – Jan 2013 | San Francisco & Seattle
• Virgin Casino & PaddyPower Casino via IGT - UX Research & Production for $97.25MM/year casinos
• San Francisco AIDS Foundation (sfaf.org) - Scaled site UI/UX into a JS-driven system serving an estimated 15,811 people living with HIV
• Toyota via Saatchi & Saatchi - Toyota.com, Scion I, II, III
• Official recognition in Communication Arts, Global Web Graphics, and GQ Magazine


## Contact & Social
- LinkedIn: https://linkedin.com/in/selino
- Portfolio: https://selino.com
- Portfolio: https://uxfol.io/selinov

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Source: https://flows.cv/selino
JSON Resume: https://flows.cv/selino/resume.json
Last updated: 2026-03-25