Senka is an Industrial Designer and innovator at heart, fueled by a love for the outdoors. As an independent contractor, she leads projects and teams, collaborating with renowned companies like Belkin, Eli Lilly, and Trace to create products ranging from wearables and cameras to medical devices and soft goods.
Experience
2019 — Now
2019 — Now
San Francisco Bay Area
I currently collaborate with companies worldwide as an industrial design consultant, helping them bring their product visions to life. As an innovator at heart, I take a process-oriented approach to design that is both user-centered and aligned with each brand’s identity. My work blends a deep understanding of materiality with extensive experience in form development, while ensuring designs are ready for manufacturing.
• Shaping innovative solutions through creative thinking.
• Driving cross-functional collaboration to solve complex problems.
• Foster a positive work environment with methodical,
process-oriented leadership.
• Incorporating user experience into design decisions.
• Developing compelling physical product designs and systems,
balancing form, function, technical constraints and
manufacturability
• Staying updated on technology and fashion trends to inspire
designs.
• Presenting ideas via sketches, CAD models, renderings, and
mock-ups to clients and teams.
• Delivering compelling storytelling presentations using 2D and 3D
tools.
Want to connect or share ideas? Feel free to reach out via LinkedIn or email. I’d love to hear from you!
My website: www.senkaagic.com
2015 — 2019
2015 — 2019
San Mateo
Product categories: Waterproof action sport cameras . Soft goods . Mount Accessories . Road mapping . Trend analysis
• Designed and helped launch four cameras, numerous handheld and expandable accessories as
well as packs, backpacks and silicone cases.
• Secured 20+ design and utility patents.
• Applied a user-centered design approach and drove collaboration cross-functionally with optical,
mechanical, marketing, packaging teams, and executives.
• Actively contributed to GoPro’s road mapping by creating and visualizing current and future
concept ideas.
• Partnered with overseas vendors to enable innovative, cost-effective manufacturing solutions.
• Ensured CMF (color, material, finish) consistency across products and examined parts for
accuracy during development.
• Examining parts for CMF accuracy and consistency in the product development phase
• Created prototypes at varying fidelities using tools such as 3D printing and other rapid prototyping
methods to explore, test, and validate design concepts.
• Gained extensive knowledge in manufacturing processes with plastics, TPEs, metals and glass.
• Mentored junior designers, fostering team growth through positive leadership.
2015 — 2015
2015 — 2015
Los Angeles
Product category: AR-enabled construction helmet
• Designed and developed an AR-enabled construction helmet & future concepts.
• Collaborated with designers, engineers, product leaders, and the CEO.
• Created concepts and prototypes using 2D and 3D tools to present to investors.
2013 — 2014
2013 — 2014
Los Angeles, California
Product category: Routers & small business systems
• Led the design of the next-generation Linksys WRT router, blending advanced technology with a stackable form inspired by its predecessor.
• Collaborated with design, engineering, and product teams to craft an innovative design language and identify opportunities.
• Focused on design identity, visual language, and user interface for a seamless user experience.
Resulted in the award-winning Linksys AC1900 WRT, earning the 2016 iF Design Award in the Product & Computer category.
2011 — 2013
2011 — 2013
Santa Barbara, California
Product categories: Audio products, Handheld optical devices, Soft goods, Packaging design & Brand strategy
• Collaborated dynamically with Industrial Design team members.
• Created concepts using 2D and 3D tools to bring visions to life.
• Communicated ideas and strategies through storytelling presentations.
• Worked directly with clients to develop tailored solutions.
• Built prototypes and evaluated production samples.
• Developed CMF options and detailed spec sheets.
Education
Bergische Universität Wuppertal