# Senka Agic Bergman > Industrial Design Lead @ SD | former GoPro, Belkin, Daqri Location: United States, United States Profile: https://flows.cv/senka Senka is an Industrial Designer and innovator at heart, fueled by a love for the outdoors. As an independent contractor, she leads projects and teams, collaborating with renowned companies like Belkin, Eli Lilly, and Trace to create products ranging from wearables and cameras to medical devices and soft goods. Before stepping into consulting, I played a key role as an in-house Senior Industrial Designer at GoPro, Daqri, and Belkin, leading cross-functional teams to turn concepts into mass produced products. My in-house experience provided invaluable exposure to manufacturing processes, broadening my perspective, and allowing me to push creativity in innovative ways. I have contributed to the launch of more than 20 products and holding multiple utility and design patents. With an approach that’s both analytical and collaborative, I embrace a “share and care” philosophy—fostering innovation, human-centered design, and those rare, magical moments of breakthrough ideas. Want to connect or share ideas? Feel free to reach out via LinkedIn or email. I’d love to hear from you! ## Work Experience ### Industrial Design Lead @ Senka Designs Jan 2019 – Present | San Francisco Bay Area I currently collaborate with companies worldwide as an industrial design consultant, helping them bring their product visions to life. As an innovator at heart, I take a process-oriented approach to design that is both user-centered and aligned with each brand’s identity. My work blends a deep understanding of materiality with extensive experience in form development, while ensuring designs are ready for manufacturing. • Shaping innovative solutions through creative thinking. • Driving cross-functional collaboration to solve complex problems. • Foster a positive work environment with methodical, process-oriented leadership. • Incorporating user experience into design decisions. • Developing compelling physical product designs and systems, balancing form, function, technical constraints and manufacturability • Staying updated on technology and fashion trends to inspire designs. • Presenting ideas via sketches, CAD models, renderings, and mock-ups to clients and teams. • Delivering compelling storytelling presentations using 2D and 3D tools. Want to connect or share ideas? Feel free to reach out via LinkedIn or email. I’d love to hear from you! My website: www.senkaagic.com ### Sr. Industrial Designer @ GoPro Jan 2015 – Jan 2019 | San Mateo Product categories: Waterproof action sport cameras . Soft goods . Mount Accessories . Road mapping . Trend analysis • Designed and helped launch four cameras, numerous handheld and expandable accessories as well as packs, backpacks and silicone cases. • Secured 20+ design and utility patents. • Applied a user-centered design approach and drove collaboration cross-functionally with optical, mechanical, marketing, packaging teams, and executives. • Actively contributed to GoPro’s road mapping by creating and visualizing current and future concept ideas. • Partnered with overseas vendors to enable innovative, cost-effective manufacturing solutions. • Ensured CMF (color, material, finish) consistency across products and examined parts for accuracy during development. • Examining parts for CMF accuracy and consistency in the product development phase • Created prototypes at varying fidelities using tools such as 3D printing and other rapid prototyping methods to explore, test, and validate design concepts. • Gained extensive knowledge in manufacturing processes with plastics, TPEs, metals and glass. • Mentored junior designers, fostering team growth through positive leadership. ### Sr. Industrial Designer @ DAQRI Jan 2015 – Jan 2015 | Los Angeles Product category: AR-enabled construction helmet • Designed and developed an AR-enabled construction helmet & future concepts. • Collaborated with designers, engineers, product leaders, and the CEO. • Created concepts and prototypes using 2D and 3D tools to present to investors. ### Sr. Industrial Designer @ Belkin International Jan 2013 – Jan 2014 | Los Angeles, California Product category: Routers & small business systems • Led the design of the next-generation Linksys WRT router, blending advanced technology with a stackable form inspired by its predecessor. • Collaborated with design, engineering, and product teams to craft an innovative design language and identify opportunities. • Focused on design identity, visual language, and user interface for a seamless user experience. Resulted in the award-winning Linksys AC1900 WRT, earning the 2016 iF Design Award in the Product & Computer category. ### Industrial Designer @ Lifestyledesign (LSD) Jan 2011 – Jan 2013 | Santa Barbara, California Product categories: Audio products, Handheld optical devices, Soft goods, Packaging design & Brand strategy • Collaborated dynamically with Industrial Design team members. • Created concepts using 2D and 3D tools to bring visions to life. • Communicated ideas and strategies through storytelling presentations. • Worked directly with clients to develop tailored solutions. • Built prototypes and evaluated production samples. • Developed CMF options and detailed spec sheets. ### Product Design Manager @ LUXOWORKS GmbH Die Lichtdatenbank Jan 2010 – Jan 2010 Product Category: Online based light planning tool • Led the development and design of an online light planning tool and library tailored for interior architects, providing a user-friendly resource for efficient lighting design. • Thrived in a dynamic startup setting by being adaptable and proactive, taking on diverse responsibilities that contributed to the company's overall success. ### Junior Industrial Designer @ P9 Innovation Jan 2008 – Jan 2010 Product categories: Medical, Electronic consumer, Home goods • Worked with experienced fellow Industrial Designers to create concepts and prototypes. • Using 2D and 3D tools to clearly visualize design intend. • Communicated ideas through storytelling presentations. Client Interaction: Played an active role in client meetings, ensuring that design concepts aligned with client needs and expectations.
 Notable Project: Collaborated with Braun on the design of an ear thermometer for children, a particularly rewarding experience that combined innovative design with user-centered solutions. ### Industrial Design Intern @ f/p design Jan 2007 – Jan 2008 Design Experience Across Office Furniture & Lighting ### Student consultant @ Braun Jan 2007 – Jan 2007 | Wuppertal, North Rhine-Westphalia, Germany Product category: Male shaving device • Partnered with Braun to design a product for the male body grooming market. • Collaboratively developed a strategic requirements framework, guiding informed design decisions throughout the concept phase. • Created a male body grooming concept that influenced the design of future Braun shaving products. • Gained invaluable experience working with Braun as a student, contributing to both professional growth and industry insights. ### Student consultant @ WMF AG Jan 2005 – Jan 2006 | Wuppertal, North Rhine-Westphalia, Germany Product category: Cooking emergency kit concept • Collaborated with a team member to develop a unique cooking emergency kit concept, designed to assist cooks in resolving kitchen mishaps quickly and effectively. • Introduced playful, instructional cards that provide immediate advice, helping users navigate and resolve common cooking challenges. ## Education ### Diploma in Industrial Design Bergische Universität Wuppertal ## Contact & Social - LinkedIn: https://linkedin.com/in/senka-agic-bergman-7b108210 - Portfolio: http://senkaagic.com/ --- Source: https://flows.cv/senka JSON Resume: https://flows.cv/senka/resume.json Last updated: 2026-04-13