Associate Creative Director at Level, shaping creative direction and brand experiences across digital, product, and integrated campaigns. Passionate about building distinctive brands through strong concepts, thoughtful design, and collaborative teams.

Senior partner to enterprise organizations, owning complex, regulated experience programs that require structured execution, data interpretation, and cross-functional alignment across product, engineering, compliance, and marketing teams.

Led end-to-end design of customer booking and decision flows for enterprise clients including Marriott, mapping real user intent to business goals across mobile and web touchpoints.

Designed and iterated customer booking journeys for WhatsApp AI-chatbot, from discovery through conversion, optimizing information hierarchy, trust signals, and friction points through rapid prototyping and stakeholder feedback.

Operated in a coach/player role—personally creating wireframes, high-fidelity UI, and interactive Figma prototypes for complex digital products while guiding teams through ambiguity.

Partnered closely with PMs and engineers to scope features, define requirements, and run fast iteration cycles grounded in real customer behavior and performance data.

Built and deployed AI-assisted workflows to accelerate ideation, content generation, and iteration across campaign assets—balancing automation with human review to ensure quality and brand integrity.

Used feedback loops and performance signals to refine system behavior and recommend improvements to both product experiences and underlying workflows.

Vori Health is a virtual healthcare company that provides personalized medicine. With over six years of experience in design and product management, I lead the brand vision, strategic guidance, and design systems for the end-to-end user experience across all consumer touch points in the mobile + web app.

Led design of patient onboarding and intake flows across digital health products, ensuring experiences balanced clinical requirements, regulatory constraints, and patient clarity.

Partnered closely with product, engineering, and clinical teams to translate medical, operational, and compliance requirements into usable, human-centered experiences.

Supported experimentation and iteration by incorporating feedback from clinicians, patients, and internal stakeholders to refine flows over time.

Advocated for reliability, transparency, and human oversight in digital health systems where user trust and correctness were critical.

In this role I worked closely with the C-suite of Vori Health in building a world-class ecosystem that will fundamentally transform the way patients receive care for MSK issues.

Conducted workflow analysis and qualitative research to understand how patients and clinicians used onboarding, scheduling, and care coordination tools in real-world settings.

Designed and iterated patient onboarding and intake journeys from first touch through activation, optimizing clarity, trust, and completion in high-stakes healthcare contexts.

Created wireframes, high-fidelity UI, and interactive Figma prototypes to test flow logic, decision points, and information hierarchy prior to engineering implementation.

Partnered closely with product managers and engineers to define requirements, scope features, and iterate rapidly based on user, clinical, and stakeholder feedback.

Helped establish early design patterns and system foundations that supported scalable, consistent patient experiences as the platform evolved.

Enterprise/Key Account Design Product Management

Served as product and delivery lead for the global Stripe account, coordinating workflows across design, engineering, real estate, and construction teams to deliver consistent, high-quality workplace experiences at scale.

Led requirements gathering and discovery with Stripe stakeholders, translating business needs, headcount projections, and growth plans into actionable design and delivery inputs.

Managed end-to-end occupancy planning workflows, aligning spatial strategy with operational constraints, timelines, and regional considerations across multiple global sites.

Mapped and optimized cross-functional workflows between design, engineering, and construction teams to reduce friction, improve predictability, and support scalable delivery across Stripe’s global footprint.

Oversaw development of fit-out design packages, ensuring alignment between design intent, technical feasibility, and construction execution.

Partnered with engineering and construction teams to scope and deliver custom solutions that addressed Stripe’s specific functional, technical, and cultural requirements.

Acted as the central point of coordination between creative, technical, and delivery teams—clarifying dependencies, resolving tradeoffs, and keeping workstreams moving forward.

Established repeatable processes and documentation standards to support scalability and consistency across locations.