Conducted qualitative user research and analyzed metrics to establish problem and value propositiot

Performed usability testing on multiple iterations of product and synthesized data to inform design decisions.

Designed low to high fidelity prototypes based on design thinking and research.

Created a robust design system and component library.

Worked with developers to facilitate and implement the designs

Implemented design strategy through data analysis, C&C analysis and metrics analysis

Produced user flows, personas, and low fidelity prototypes

Delivered a high fidelity prototype of website redesign