Hey! I'm Serena, a UX designer and researcher passionate about creating inclusive, easy to use experiences.

2025 — Now

2022 — 2025

Denver, Colorado, United States

Designed a new product page, leading to a 33% increase in signups during A/B testing

Conducted user interviews and used findings to create product evaluation journey maps for key personas

Led impression testing to inform a rebrand

Facilitated workshops to align the team and stakeholders

Created user flows and wireframes based on previous research for a homepage redesign

2021 — 2022

Built and usability tested a pricing page prototype

Ran discovery research to inform the creation of search

Created information architecture for product hubs

Completed a heuristic evaluation of Twilio.com

Led an effort to improve accessibility on the website

2020 — 2021

Denver, Colorado, United States

Contributed to the creation and maintenance of a marketing design system

Gathered requirements for tokens and components

Designed the UI and interactivity of components

Developed components using React and CSS

2019 — 2020

Boulder, CO

University of Colorado Boulder