• Founded retail business for nature-inspired art, accessories, and apparel.

• Managed all aspects, including product design, market research, manufacturing, branding, UX design, sales, social media, and customer service.

• UX design and front-end development for shopshoal.com, including user-centered ecommerce features like quick checkout, back in stock notifications, digital downloads, and product reviews.

• Used customer surveys to inform product decisions.

• B2C and B2B marketing & sales.

• Collaborated with artists and nonprofits.

• Directed fundraisers resulting in over $130k donations since 2017.

• Researched IP law and built a database to help artists fight infringement.

shopshoal.com

• Spearheaded design across a suite of AI apps that drive and facilitate human-AI collaboration within technology companies.

• Created new design paradigms for interacting with generative AI.

• Built rapid, iterative prototypes to save engineering time and align with stakeholders

• Identified and prioritized product direction through user research, collaborating with chatGPT to analyze research data.

• Built design system used across all AI apps

• Led design and research on APEX, an AI app that helps users take a product from idea to backlog in minutes.

useapex.io

• Reimagined patient experience of pregnancy and postpartum care, while speeding up care providers.

• Designed high-impact systems: task management, automations, notifications, data visualizations, and events.

• Improved agile processes across product and design teams.

• Led redesign of mobile app experience. Tested company rebrand concepts with users, created interactive prototypes for buy-in from stakeholders, and built Figma design system to keep internal & external teams aligned.

apps.apple.com/us/app/mahmee-maternal-health-app/id1635628390