▪ Assist with executing PR and marketing initiatives for hospitality clients by supporting client meetings, conducting industry research, preparing marketing reports, managing social media content calendars, and collaborating on creative campaigns to build brand awareness and drive results.

▪ Managed the agency’s presence and supported the execution of a high-profile culinary event, managing check-in, influencer and media coordination, and content development for 400+ guests across multiple food and beverage stations.

▪ Managed and optimized UC Berkeley's student government WordPress website by gathering user feedback and implementing 150+ feature enhancements, improving resource accessibility and driving student engagement.

▪ Maintained content updates for over 30 government officials' bios, ensuring students and the public could easily access up-to-date information and contact details. Created and distributed Google Forms for officials to submit relevant updates, set deadlines, and sent regular reminder emails to ensure all necessary information was provided promptly.

▪ Developed targeted social media campaigns and 10+ posts, leveraging end-user marketing to attract prospective members. Managed logistics for 25+ rush events, including info sessions, volunteer projects, and social activities to enhance community engagement.

▪ Led a targeted email campaign project during rush week, boosting membership by 69% by connecting active members with prospective students to answer questions and build relationships.

▪ Developed and executed a strategic LinkedIn content calendar, designing on-brand Canva graphics and videos to highlight Promaxo’s brand narrative of innovative medical imaging technology and its impact on patient healthcare. Increased LinkedIn engagement by 77%, strengthening visibility and brand awareness.

▪ Led a website redesign project by conducting market research, collaborating cross-functionally with product and sales teams, optimizing UX and SEO to enhance physician and patient-facing content. Improved product messaging and navigation, resulting in 70% more CTA buttons, boosting lead generation and conversions.

▪ Delivered an interactive website prototype and 50+ design specifications to cross-functional stakeholders, aligning on vision and goals. Successfully implemented project from start to finish, launching the redesigned site and driving user engagement.