# Serena Li > Marketing at Cortica Location: Gilroy, California, United States Profile: https://flows.cv/serenali ## Work Experience ### Marketing Coordinator @ Cortica Jan 2025 – Present ### Marketing And Public Relations Intern @ af&co. Jan 2025 – Jan 2025 ▪ Assist with executing PR and marketing initiatives for hospitality clients by supporting client meetings, conducting industry research, preparing marketing reports, managing social media content calendars, and collaborating on creative campaigns to build brand awareness and drive results. ▪ Managed the agency’s presence and supported the execution of a high-profile culinary event, managing check-in, influencer and media coordination, and content development for 400+ guests across multiple food and beverage stations. ### Website Manager @ Associated Students of the University of California Jan 2023 – Jan 2025 | Berkeley, California, United States ▪ Managed and optimized UC Berkeley's student government WordPress website by gathering user feedback and implementing 150+ feature enhancements, improving resource accessibility and driving student engagement. ▪ Maintained content updates for over 30 government officials' bios, ensuring students and the public could easily access up-to-date information and contact details. Created and distributed Google Forms for officials to submit relevant updates, set deadlines, and sent regular reminder emails to ensure all necessary information was provided promptly. ### Digital Marketing Specialist @ Alpha Phi Omega National Service Fraternity Jan 2022 – Jan 2025 | Berkeley, California, United States ▪ Developed targeted social media campaigns and 10+ posts, leveraging end-user marketing to attract prospective members. Managed logistics for 25+ rush events, including info sessions, volunteer projects, and social activities to enhance community engagement. ▪ Led a targeted email campaign project during rush week, boosting membership by 69% by connecting active members with prospective students to answer questions and build relationships. ### Marketing Intern @ Promaxo Jan 2024 – Jan 2024 | Oakland, California, United States ▪ Developed and executed a strategic LinkedIn content calendar, designing on-brand Canva graphics and videos to highlight Promaxo’s brand narrative of innovative medical imaging technology and its impact on patient healthcare. Increased LinkedIn engagement by 77%, strengthening visibility and brand awareness. ▪ Led a website redesign project by conducting market research, collaborating cross-functionally with product and sales teams, optimizing UX and SEO to enhance physician and patient-facing content. Improved product messaging and navigation, resulting in 70% more CTA buttons, boosting lead generation and conversions. ▪ Delivered an interactive website prototype and 50+ design specifications to cross-functional stakeholders, aligning on vision and goals. Successfully implemented project from start to finish, launching the redesigned site and driving user engagement. ### Product Designer @ Mind Coffee Jan 2024 – Jan 2024 | Berkeley, California, United States ▪ Designed a user-centered mobile app for a local coffee shop by conducting UX research with 15+ participants, incorporating user feedback, and collaborating with a cross-functional team of 5+ designers to integrate mindfulness and functionality into the user experience. ▪ Participated actively in design reviews and prototype iteration cycles, using structured feedback and identified patterns and actionable insights that informed design to refine UX elements and enhance usability. ▪ Applied design system patterns to maintain consistency across digital touchpoints. ### Product Design Intern @ HouseMint Jan 2024 – Jan 2024 ▪ Collaborated cross-functionally with a real estate agent to analyze user research and testing insights and identify performance metrics, driving designs that meet customer needs, improved customer workflow process, and reduced project completion times by 17%. ▪ Created 16+ lo-fi sketches and interactive prototypes, presenting design iterations in weekly team meetings with stakeholders and incorporating feedback to align with business objectives and deliver data-driven improvements. ### Data Consultant @ DataStory Jan 2023 – Jan 2024 | Berkeley, California, United States ▪ Utilized datasets from The Education Trust to develop comprehensive analytics dashboards on Tableau, providing valuable insights and visualizations to inform strategic decision-making and improve equity in education ▪ Developed analytics dashboards with over 8 metrics to present actionable insights for Fingenic client applications, using customer data to guide content strategy and improve engagement ### Marketing Director @ DataStory Jan 2022 – Jan 2023 | Berkeley, California, United States ▪ Managed multiple projects simultaneously, led rebranding efforts that included designing over 20 on-brand social media assets and merchandise, while also overseeing email marketing campaigns that supported client outreach and growth strategies. Increased social media engagement by 36.2% through targeted content creation and strategic scheduling. ▪ Organized and promoted high-impact events, including a speaker panel, featuring data science industry experts, attracting over 20 attendees and ensuring a smooth, impactful event. Hosted a Zoom session to facilitate a hybrid experience, achieving around a 90% satisfaction rate from participants based on post-event feedback. ▪ Developed data-driven analytics dashboards with over 8 metrics to present actionable insights for client applications, leveraging customer data to enable clients to make data-informed decisions. ### Web Development Scholar @ Girls Who Code Jan 2020 – Jan 2020 ▪ Designed wireframes and programmed a Buzzfeed-style, fruit-themed personality quiz website with a weighted points system using HTML, CSS, and JavaScript within a one-week sprint ## Education ### Bachelor of Arts - BA in Data Science UC Berkeley College of Computing, Data Science, and Society ### Christopher High School ## Contact & Social - LinkedIn: https://linkedin.com/in/s-erenali - Portfolio: https://serenali7.wixsite.com/serenali --- Source: https://flows.cv/serenali JSON Resume: https://flows.cv/serenali/resume.json Last updated: 2026-04-13