# Serena M.

> Senior UX Designer with 8+ years of experience in healthcare, e-Commerce, and agency sectors

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/serenam

I transform complex challenges into intuitive, scalable solutions that align user needs with business goals. With deep expertise in information architecture, design systems, and cross-team collaboration, I craft structured, seamless experiences across e-commerce, healthcare, and agency environments. Passionate about optimizing processes, I bring creativity and strategic thinking to every project—driving efficiency, improving user outcomes, and ensuring high-quality results.

## Work Experience
### Senior UX/UI Designer @ Green Security
Jan 2026 – Present

### Senior UX/UI Designer @ Green Security
Jan 2025 – Jan 2026

### Senior UX Designer @ Conductiv
Jan 2022 – Jan 2024 | Walnut Creek, California, United States
During my time at Conductiv, I led the redesign of an AI-powered contract analysis tool, integrating a Microsoft Office plugin and chatbot to streamline workflows and enhance usability. This resulted in 60% product adoption and revenue generation within 8 months, with the product featured at 4 national healthcare conferences. I orchestrated cross-functional collaboration between product, design, and engineering teams to define and prioritize feature roadmaps, driving UX improvements that contributed to an NPS increase from 34 to 70 over 12 months.

I spearheaded the creation and implementation of a comprehensive design system, developing 40+ reusable UI components that improved design consistency across platforms and reduced design-to-development time. I also conducted in-depth user research for an emerging marketplace product, synthesizing insights from interviews to drive data-informed, user-centric design strategies.

As part of a broader UX overhaul, I led a heuristic evaluation, redesigned the information architecture, and collaborated with cross-functional teams to successfully pitch a new platform vision to leadership. Additionally, I mentored junior designers, guiding them through onboarding, the design system, workflows, and project handoffs to ensure smooth transitions and foster team growth.

### UX Designer @ Conductiv
Jan 2021 – Jan 2022 | Walnut Creek, California, United States

### UX Designer @ Conductiv
Jan 2020 – Jan 2021 | Walnut Creek, California, United States

### Product Designer @ Minted
Jan 2019 – Jan 2020 | San Francisco Bay Area
As a Product Designer, I redesigned the guest management product under a tight timeline as part of a large-scale initiative to improve the wedding planning experience, delivering detailed handoff materials for implementation. I led design efforts for the wedding website tool, proposing innovative solutions to address key usability challenges. I created wireframes and mockups to deliver seamless, user-centered experiences for new features and impactful products across devices. Additionally, I collaborated on a team initiative to elevate and centralize the Minted design system, enhancing consistency and scalability across products.

### UX Designer @ MedeAnalytics
Jan 2019 – Jan 2019 | Emeryville and Dublin, CA
As a UX Designer, I created prototypes, wireframes, and detailed specifications for web and tablet interfaces, addressing complex challenges like data aggregation. I supported updates to the style guide to enhance accessibility and ensure consistency across products. Additionally, I contributed to evaluating and improving the design library, helping lay the groundwork for a comprehensive overhaul of components and patterns.

### UX Designer @ Noise 13
Jan 2018 – Jan 2019 | San Francisco, California, United States
As a UX Designer, I mapped user flows, designed wireframes, and refined visual designs for desktop and mobile websites for clients, including PicturePlays, Reputation.com, and ZenReach. I developed tailored solutions that aligned with each client's branding and user needs to improve overall user experience.

### UX Designer @ Sköna
Jan 2018 – Jan 2018 | San Francisco, California, United States
As a UX Designer, I mapped user flows, designed wireframes, and refined visual designs for desktop and mobile websites for clients, including MariaDB, Snowflake, SalesForce Trust, FloQast, and Tacton. I developed tailored solutions that aligned with each client's branding and user needs to improve overall user experience.

### UX Designer @ Sentier Strategic Resources, LLC
Jan 2017 – Jan 2018 | Austin, Texas Area
As a UX Designer, I created a motion graphics video for a blog post, driving increased traffic to the company website through engaging visual content. I also collaborated with researchers and designers on client projects, including conducting a heuristic evaluation for the Discovery GO project to enhance usability and overall user experience.

### Designer @ The University of Texas at Austin
Jan 2017 – Jan 2018 | Austin, Texas Area
As a designer for the School of Information Career Development Office, I created print and digital materials to promote key career-building events, such as open houses and conferences, enhancing the overall attendee experience.

### Interaction Design Intern @ Syapse
Jan 2017 – Jan 2017 | San Francisco Bay Area
During my internship, I contributed to an exploratory project aimed at improving the first-time user experience by conducting research through stakeholder interviews, training observations, and material reviews. I presented research findings to product and customer operations teams and helped facilitate a workshop to explore ways to improve UX from various departmental perspectives. I also developed new personas and wireframes to enhance the platform, focusing on integrating a new type of data and improving login screens and interface selection. Additionally, I supported the development of a design system by researching best practices, facilitating component cut-up workshops, and exploring frameworks for organizing design components. I also identified and resolved bugs in implemented designs and worked to improve pagination design by researching best practices and creating new concepts.

### Designer, Content Coordinator @ Duncan Channon
Jan 2014 – Jan 2016 | San Francisco
As a Designer and Content Coordinator, I designed and formatted pitch decks and proposals, creating visually compelling presentations to support new business initiatives. I supervised the award entry process, ensuring all submissions aligned with the agency’s branding standards. I also managed and organized databases for award entries and business assets, maintaining consistency and ease of access. Additionally, I contributed to the planning and design of internal and external agency events, focusing on enhancing the overall experience.

### Project Management Intern @ XYZ
Jan 2013 – Jan 2013 | San Francisco
As a Project Management Intern, I translated client feedback into clear, actionable tasks, ensuring effective communication and smooth distribution across production teams. I coordinated the timely and accurate shipment of products to clients like Old Navy and Men’s Wearhouse, helping to maintain strong client relationships. Additionally, I organized and managed product samples to support the design and production teams, and handled incoming phone calls, providing responsive and professional support.

### Graphic Design Intern @ McLean Design, Inc.
Jan 2011 – Jan 2011 | Walnut Creek, CA
As a Graphic Design Intern, I contributed to client projects by conducting research to inform design decisions and creating mood boards to define design directions. I supported the design team by assisting with mock-ups and photographing product packaging for use in marketing materials. Additionally, I helped organize and maintain a collection of packaging samples for reference and client presentations.

### Database Intern @ Viasinc
Jan 2009 – Jan 2009 | Walnut Creek, CA
As a Database Intern, I was responsible for updating and maintaining the job training contacts database, ensuring data accuracy and consistency. I conducted online research to verify and update contact information, contributing to reliable data management. Additionally, I tested the company’s product from a user perspective, identifying issues and providing feedback to enhance usability and functionality.

### City Clerk Intern @ City of Walnut Creek
Jan 2008 – Jan 2008 | Walnut Creek, CA
During my internship with the City Clerk’s Office, I played a key role in improving public record accessibility by digitizing and uploading over 1,500 commission minutes and city documents to an online database. I assisted with records management, including file organization and the compliant destruction of outdated records. Additionally, I audited the city website to identify and fix broken links, updated public display cases with current information, and prepared comprehensive candidate manuals to support election processes.


## Education
### Master of Science in Information Studies (User Experience Design)
The University of Texas at Austin

### Bachelor of Science - BS in Graphic Communication
California Polytechnic State University-San Luis Obispo


## Contact & Social
- LinkedIn: https://linkedin.com/in/serenamistry
- Portfolio: https://serenamistry.com

---
Source: https://flows.cv/serenam
JSON Resume: https://flows.cv/serenam/resume.json
Last updated: 2026-04-13