# Serena X. > Product Manager | Dev Tools, AI/ML Location: San Francisco Bay Area, United States Profile: https://flows.cv/serenax As a dedicated Product Manager with a rich background in product design and marketing, I bring a unique, user-centric approach to every project. I bridge the gap between design and functionality. My motto is to design just enough form to enable function, supporting lean product development for a streamlined path to business outcomes. ## Work Experience ### Product Manager II @ Pantheon Jan 2025 – Present ### Product Manager I, Observability @ Pantheon Jan 2024 – Jan 2025 Pantheon is the WebOps platform for websites that deliver extraordinary results. Our cloud native software makes it easy to securely manage a single website or thousands of websites across multiple teams in one platform. • Delivering workflow logs to enhance visibility of site building and deployment processes, significantly reducing customers' reliance on support and increasing developer productivity. ### Senior Product Designer - Core Site Services @ Pantheon Jan 2022 – Jan 2024 | United States • Orchestrated the launch of Pantheon’s new dashboard to 3 million users, implementing a new-edge design system, enhancing developer efficiency. Achieved an opt-out rate of just 0.11%. • Launching the portfolio report product, leading to a significant 35% reduction in project time for the customer support team. • Led the strategic vision for the Advanced Global CDN initiative, transforming the prior high-touch processes into a suite of self-service tools for edge traffic optimization, security, and performance enhancement. ### Chief Product Officer, Co-Founder @ MixPose Jan 2020 – Jan 2022 | San Francisco Bay Area MixPose(Techstars 2021) is a yoga streaming platform leveraging AI to empower instructors to manage large classes while ensuring the safety for each yogi and offering personalized feedback. • Oversaw a team of UX contractors, directing ongoing user research and design efforts while synthesizing data to define the product roadmap. • Managed marketing and content contractors on numerous efforts – executing effective SEO tactics, devising impactful social media strategies, and orchestrating targeted email marketing campaigns. • Developed a proprietary engine that facilitated the growth of our user base to over 10,000 yoga practitioners globally, spanning across 100+ countries. ### Product Design Lead @ Tempus Ex Jan 2019 – Jan 2020 | San Francisco Bay Area Tempus Ex is a leader in predictive AI to serve real-time sports analytics, allowing leagues to implement automatic in-game stats and efficient internal operations tools for major sports leagues, such as the NFL and MLB. • Drove end-to-end design, from research to visual design, for the automated game statistics reporting system, piloted at NFL’s ProBowl 2020 resulting in a full commercial contract • Led website management initiatives, ensuring uniform messaging, visuals, and branding coherence across multiple platforms. •Providing guidance/mentorship for junior designers ### Product Designer @ Caban Systems Jan 2018 – Jan 2019 | San Francisco Bay Area Caban designs and manufactures lithium-ion energy storage systems for backup and off-grid telecom applications. ### Senior UX Designer @ Alliance of American Football Jan 2019 – Jan 2019 | San Francisco Bay Area AAF pioneered interactive digital sports experiences through the innovative use of predictive AI, revolutionizing how football fans engage with the game. The AAF website provided cutting-edge features such as multi-feed video streaming and real-time player telemetry combined with immersive 3D interactivity. • Initiated user research and design efforts resulting in the successful launch of the web platform for gametime experiences. Achieved significant traction, with real-time web visitors peaking at 22,000 during the final game of the inaugural season. • Implemented continuous iterations based on research insights, resulting in a notable 20.8% improvement in ticket conversion rates. The promising AAF, in its 8th game of the inaugural season, suffered an unfortunate early death due to investor fraud. ### Director, Marketing and Design @ FreeWire Technologies Jan 2015 – Jan 2018 | San Francisco Bay Area FreeWire’s turnkey power solutions deliver energy whenever and wherever it’s needed for reliable electrification beyond the grid. With scalable clean power that moves to meet demand, FreeWire customers can tackle new applications and deploy new business models without the complexity of upgrading traditional energy infrastructure. Contributions • Directed website management efforts, ensuring compelling messaging, cohesive visuals, and consistent branding across all platforms. • Led the design and development lifecycle of a comprehensive suite of integrated digital tools, overseeing a team of design and engineering contractors to ensure successful execution, leading to average 34% increase in user engagement. • Led the development of product marketing content, crafting impactful messaging to effectively communicate product features and benefits to target audiences. • Managed an agency team responsible for PR initiatives, media channel management, and securing speaker engagements. Achieved remarkable results, including several hundred media features and mentions, as well as numerous press pickups. Notable accomplishments include a video with 3.5 million views, an article with 14,000 Facebook likes, and consecutive recognitions in the Global Cleantech 100. ### Senior 3D Artist @ Dentsu Aegis Network Jan 2011 – Jan 2014 | New York, New York Firstborn Multimedia was acquired by Dentsu, the largest agency brand and third largest media-buying agency group in the world. Contributions • Collaborating with creative directors to develop pitch content • Delivering finalized campaign content - interactive web, videos, photorealistic renders • Conceptualizing and storyboarding • Developing pipeline tools for streamlining workflow Accounts won include Sony, Rolex, Aflac, Pepsi, 5Gum, and L'Oréal. ### 3D Artist @ Firstborn Multimedia Jan 2010 – Jan 2011 | New York, New York Brought campaigns to life by creating top-tier content. Had the pleasure of working with global brands such as IBM, AT&T, and Sobe. Contributions • 3D modeling, UV mapping, and texturing • Character rigging and animation • Lighting, rendering, and compositing final scenes ### 3D/2D Artist @ Bunko Studios, Inc. Jan 2008 – Jan 2010 | New York, New York Created content for PBS 's Sid the Science Kid and the Home Shopping Network. ### 3D/2D Artist @ Kionix, Inc. Jan 2008 – Jan 2010 | Ithaca, New York Area Created 3D and 2D video game content for the in-house game studio, ActionXL. ActionXL focused on mobile and PC games that demonstrated the capabilities of Kionix accelerometers. ### Design Intern @ Nickelodeon Jan 2007 – Jan 2007 | New York, New York Designed background patterns in Illustrator for Umizoomi ### Civil/Environmental Intern @ Michael Baker Corporation Jan 2007 – Jan 2007 | New York, New York Assessed and organized data used for flood mapping. Plotted 100 and 500 yr flood lines using ArcGIS for counties in New York and New Jersey. ## Education ### Bachelor of Science - BS in Civil Engineering Cornell University ### Stuyvesant High School ### Certificate in Economics, Financial Engineering and Risk Management Specialization Columbia University ### Certificate in Digital Marketing General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/serena-s-xu --- Source: https://flows.cv/serenax JSON Resume: https://flows.cv/serenax/resume.json Last updated: 2026-04-13