# Serge Ber > Product Innovations @ Gigs Location: Berlin, Berlin, Germany Profile: https://flows.cv/sergeber For the past 13 years since I finished my studies, I've managed to specialize in almost every design field. I began my journey as an all-in-one multimedia freelancer. Then moved to working in fast-paced digital agencies, producing web and motion products. From the web aspect, it included design and development of websites and landing pages, where I also found my passion for coding and became an HTML/CSS expert. From the motion aspect, I was able to take over more responsibilities and transform my filmmaking and music creation passions into production of video content in the commercial environment, which included filming, video/audio editing, animation and post-production (motion graphics). In both of those aspects, visual design and branding skills were always the key for delivering the full-package of shiny market-ready products. After working for 5 years in digital agencies, I moved to Berlin and found my love in product design. I felt that it was a very smooth transition to use all my design and coding knowledge, and incorporate it into solving complex technical problems in the fintech world, creating a product for fraud analysts to prevent fraud. To find out more about what I managed to achieve during my time at Fraugster, check the role descriptions below. I'm currently working at Gigs as a Senior Product Designer in the Innovations team. Areas of expertise: UI/UX, web design and development, motion graphics, 3D, video editing, animation, videography, graphic design, sound editing, music production and photography. Software: Figma/XD/Sketch, Photoshop, After Effects, Blender, Premiere, Illustrator, Cubase, Audition, Lightroom and many more. Development: HTML/CSS/JS, Git, React, Angular, Wordpress ## Work Experience ### Senior Product Designer - Product Innovations @ Gigs Jan 2023 – Present | Berlin, Germany As a Senior Product Designer at Gigs, I work on end-to-end product experiences in the connectivity space, from early concepts to live products. Working closely with the Head of Innovations, our cross-functional team, and both internal and external stakeholders. My core focus is product design, with hands-on involvement in product management and front-end development, as well as contributing to vision, strategy, and execution within the Innovations team. Our team’s projects include native iOS and Android apps, a physical device (PoS), and more recently, AI-powered products. All focused on enabling, managing, and supporting local and travel connectivity. ### Product Design Lead @ Fraugster Jan 2021 – Jan 2023 | Berlin, Germany - Managing the design team, hiring and onboarding designers - Brand evolution - Our brand matured and required a refresh to support our new modular product vision, and to emphasize our culture and values. The project included a brand refresh (brand book, new colors, typography, visuals, etc), a completely new website, new social network concept and more. My part was managing the rebranding process with an external agency to achieve exactly what we envisioned. - 2nd product redesign - the brand refresh required adapting the new design language to our product. - Created a video that summarizes the power of Fraugster's Fraud management SaaS Notable project: Rule simulations - a project that became an R&D project, making this feature one of our strongest USPs against competitors. ### Senior Product Designer @ Fraugster Jan 2021 – Jan 2021 | Berlin, Germany - Taking over the bigger and more complex projects in product, and mainly focusing on ongoing feature development to help Fraugster grow, and to extend its products and services. - Working on Fraugster's website - new products and features required constant website updates. - Taking over project management due to absence of our POs Notable project: New rule workflow - A simple, but important feature request, "add an option to schedule rules", required a complete overhaul of our rule workflow. Since the update was so big, a regular release email couldn't cover all the changes, so I created a walkthrough tutorial to tell about it. ### Product Designer @ Fraugster Jan 2018 – Jan 2021 | Berlin, Germany - Carried out Fraugster's first product redesign. - Created Fraugster's design system - redesign required creating a design system to ensure consistency, scalability, and prepare a base to develop features faster and in the correct way. Notable project: Interactive rule writing - Fraud analysts catch fraud by writing rules. Rules are conditions, same as in code: if [country] = [germany] then [decline], but of course you can't catch fraud with this simple condition as the example I gave. Rules could include dozens of complex conditions with options to choose from more than 1000 attributes. This project was about making rule writing a fast and enjoyable process, without requiring the analysts to know code, and to prevent human errors. The result: simplified, interactive experience, that allows to drag-and-drop conditions, group conditions, expand/collapse groups. All this with error validation to make sure rules go live without errors. ### Full-stack designer @ B-WAY DIGITAL Jan 2014 – Jan 2017 | Haifa, Israel Responsible for all the video and web content produced by the agency Type of work: HTML/CSS/JS, web design, video production, motion graphics, video/sound editing and animation. Clients: WIZO Academy, Technion, MSC cruises, ZIM, BGU University, Dimri, Gav-Yam, Maccabi Haifa, City of Haifa, Zefat College and more. ### Full-stack designer @ Atreo Jan 2013 – Jan 2014 | Tel Aviv, Israel Type of work: Web design and development, after effects, video editing and interactive presentations. Clients: NICE, HDBaseT, DVTEL, Plasan and Valens and more ### Multimedia Freelancer @ ber.studios Jan 2012 – Jan 2014 | Haifa, Israel www.sergeber.com ### R&D Tester @ Microsoft Jan 2009 – Jan 2013 | Haifa, Israel Part-time/projects during studies ### Founder @ WHITECORNER Jan 2012 – Jan 2013 | Haifa A web-stage for musicians http://www.sergeber.com/projects/whitecorner/ ### Web Designer @ SmartTradeFX Jan 2012 – Jan 2013 ## Education ### Interactive Design Tiltan College of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/sergeber - Portfolio: http://www.sergeber.com - Portfolio: https://vimeo.com/240207876 --- Source: https://flows.cv/sergeber JSON Resume: https://flows.cv/sergeber/resume.json Last updated: 2026-03-31