Led Vimeo’s global design organization of 40 across Product Design, Content Design, Research, Motion, and Creative for a $400M creator and enterprise platform. Scaled AI-powered workflows across the platform, helping position Vimeo as an AI-first company, while leading product simplification and quality improvements that supported growth in net bookings and subscribers.

Led a design team responsible for Vimeo’s AI platform and creation tools, including Record, Live, Editor, and Interactive, while also overseeing customer solutions for video professionals, marketers, and enterprise customers.

Defined and launched Vimeo’s first AI product experiences, establishing the company’s AI design strategy and foundational UX patterns across the platform. Led a global design team across Vimeo’s creation tools, including Record, Streaming, Video Editor, and Interactive.

Led Aura’s global design organization across Product Design, Research, and Content Design, scaling the team 5x and maturing design into a strategic driver of the business. Unified acquired products and internal tools into a flagship platform, introduced the design system and operating model that improved quality and execution, and helped drive 50% YoY revenue growth through platform UX and better cross-functional decision-making.

Built and led Aura’s multidisciplinary design team, defining the design vision, product strategy, and launch of the first Aura Suite. Established the foundation for scale by building Research and Content Design, creating the design system, and leading strategy and execution across products and platforms.