# Serge Vasil > VP of Product Design @ Vimeo Location: San Francisco, California, United States Profile: https://flows.cv/sergevasil I build design teams and shape products that bring clarity to complexity. Over 20+ years, I’ve led work across AI, creation, trust, and enterprise, turning fragmented systems into coherent experiences at scale. At Vimeo, I led a global design organization for a $400M creator and enterprise platform, scaling AI-powered workflows and leading product improvements that supported growth in both net bookings and subscribers. ## Work Experience ### VP of Product Design @ Vimeo Jan 2025 – Jan 2026 | New York, United States Led Vimeo’s global design organization of 40 across Product Design, Content Design, Research, Motion, and Creative for a $400M creator and enterprise platform. Scaled AI-powered workflows across the platform, helping position Vimeo as an AI-first company, while leading product simplification and quality improvements that supported growth in net bookings and subscribers. ### Senior Product Design Director, AI, Creation, Customer Solutions @ Vimeo Jan 2024 – Jan 2025 | New York City Metropolitan Area Led a design team responsible for Vimeo’s AI platform and creation tools, including Record, Live, Editor, and Interactive, while also overseeing customer solutions for video professionals, marketers, and enterprise customers. ### Product Design Director, AI & Creation @ Vimeo Jan 2023 – Jan 2024 | San Francisco Bay Area Defined and launched Vimeo’s first AI product experiences, establishing the company’s AI design strategy and foundational UX patterns across the platform. Led a global design team across Vimeo’s creation tools, including Record, Streaming, Video Editor, and Interactive. ### SVP Design, User Experience @ Aura Jan 2020 – Jan 2022 | Redwood City, CA Led Aura’s global design organization across Product Design, Research, and Content Design, scaling the team 5x and maturing design into a strategic driver of the business. Unified acquired products and internal tools into a flagship platform, introduced the design system and operating model that improved quality and execution, and helped drive 50% YoY revenue growth through platform UX and better cross-functional decision-making. ### Head of Product Design @ Aura Jan 2019 – Jan 2020 | Redwood City, CA Built and led Aura’s multidisciplinary design team, defining the design vision, product strategy, and launch of the first Aura Suite. Established the foundation for scale by building Research and Content Design, creating the design system, and leading strategy and execution across products and platforms. ### Head Of Design @ Pango Jan 2017 – Jan 2019 | Redwood City, CA Built and scaled Pango’s global design team from 0 to 10+ across Product Design, Content, Research, Motion, and Creative. Led design from 0 to scale across a 15M MAU portfolio of subscription security products, while driving rebrands and shared systems that improved conversion, performance, and cohesion. This work helped establish a category-leading UX, with Hotspot Shield earning Speedtest’s best-in-category award and positive press for its simplicity and design. ### Product Designer @ Fitbit (now part of Google) Jan 2017 – Jan 2017 | San Francisco, CA Designed watch face experiences for Fitbit Ionic, translating health and fitness data into clear, intuitive interactions for Fitbit’s first smartwatch. ### Senior Product Designer @ Redfin Jan 2016 – Jan 2017 | San Francisco Bay Area Owned growth design for acquisition and conversion at Redfin, leading redesigns of the Listing Details Page and tour checkout flow to improve conversion, performance, and the journey from home discovery to closing. Grounded in research with customers and agents, this work helped create a stronger experience across both sides of the marketplace. ### Senior Product Designer @ Virool Jan 2014 – Jan 2016 | San Francisco Bay Area Led product and marketing design at Virool, helping shape the advertiser experience and brand presence for a video advertising platform reaching audiences across 100K+ publisher sites. ### Founder and Design Director @ Serge Vasil Jan 2013 – Jan 2014 | San Francisco Bay Area Founded and led an independent design practice, acting as the sole designer behind digital experiences and brand systems for global clients including Adobe, Liquid Death, Kevin Murphy, Hauser & Wirth, Triangl, and others. ### Product Design Manager @ Direct Group Jan 2011 – Jan 2013 | Moscow Led product design and research across several of the venture fund’s highest-priority digital businesses, including a 1M+ MAU online consultation service, a leading apartment search platform, and a fitness TV product. ### Creative Director @ Saatchi & Saatchi Jan 2008 – Jan 2009 | Moscow, Russia Led digital experience design for major international brands including Red Bull, IKEA, and L’Occitane, helping translate global brand platforms into compelling interactive work. ### Senior Designer @ Saatchi & Saatchi Jan 2007 – Jan 2008 | Moscow Developed creative concepts and digital design work for some of the agency’s largest brand accounts, building the foundation for later leadership across brand and product design. ### Senior Designer @ Beeline Russia Jan 2004 – Jan 2005 | Moscow Designed digital work for one of Russia’s largest telecom brands, contributing to customer-facing experiences at national scale. ## Education ### Bachelor's Kharkiv national university of civil engineering and architecture Jan 1998 – Jan 2002 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/serge-vasil - Website: http://sergevasil.com/ --- Source: https://flows.cv/sergevasil JSON Resume: https://flows.cv/sergevasil/resume.json Last updated: 2026-04-07