Supporting UN Food and Agriculture Organization's projects on advancing the implementation of digital tools on farms and by farmers.

Conducting an explorative user experience research for a project in Serbia and managing AgriTech Observatory redesign project.

• Lead product discovery, concept testing, and co-developed product strategy for an innovative professional networking startup.

• Lead user experience research and co-lead branding and marketing at an AI startup in video advertisement.

• Led qualitative user experience research and product analytics, co-developing the go-to-market strategy for an edtech hardware startup entering the U.S. market.

Leading user experience research to address the needs of various stakeholders in Optic's biotech suite of products.

SSRF is a sustainability think tank serving Central California and focusing on projects in energy and sustainable agriculture.

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• Led research on small-scale farmers' experiences, informing a sustainable agriculture workshop curriculum that drove effective outcomes. Developed and delivered regenerative agriculture training for farmers as part of the curriculum implementation.

• Spearheaded a WSARE grant-funded research project, defining objectives, designing protocols, and publishing findings.

• Organized and led a major UX research study at Meta focusing on employee experiences with internal software and technologies. Used insights to set objectives for a critical software initiative and align four teams on employee-centered design approaches.

• Co-developed Meta’s annual engineering survey, ensuring clear and effective question formulations to capture workplace experiences of Meta's engineers.

Note: this was a contract work through Planet Technology